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Channel V iced with embarrassment

A ‘harmless’ SMS question on music Channel V’s What U Want backfired after viewers were outraged with the text answers that scrolled across their screen last weekend.

Following a clip of the skating movie Blades of Glory viewers were asked to message “their favourite memories on ice.”

What followed were drug-related answers scrolling across the bottom of the screen including “Everything’s great on meth!”, “Lots of sex” and “Too many to name.”

Channel V has apologised for a failure in its moderation process.

“Channel V in no way endorses the use of drugs and in fact it is currently in development on an educational series for a youth audience on the drug ice,” Foxtel’s general manager of music channels Tara King said in a statement yesterday.

Source: Daily Telegraph

One Response

  1. Oh please. The ad was done in bad taste, sure, but rather than rating their programmes individually, Channel V periodically warns viewers that their network may contain MA15+ rated content, so frankly I don’t see what the problem is.

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