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Dirt on demand

The Movie Extra Channel is offering subscribers on Foxtel, Optus and Austar platforms a “Red Button Rewind” feature next month which allows viewers to catch up with previous episodes of Dirt.

It will be available to all digital subscribers of the Movie Extra channel.

Movie Extra will offer multiple episodes via a ‘mosaic’ menu screen, describing the feature as a ‘world first.’

Foxtel’s Patrick Delany said, “It’s great to see our channel partners using the Foxtel Digital interactive platform in an increasing number of innovative ways.

“We believe that Red Button Rewind will be hugely beneficial to Foxtel subscribers by providing them with ‘catch up’ episodes of Dirt. Dirt is a great series and this is an opportunity to catch up on previous episodes if you have just discovered the show.”

Press Release:

MOVIE EXTRA is introducing a brilliantly convenient new way for FOXTEL, OPTUS and AUSTAR Digital subscribers to catch up on missed episodes of popular series, starting with the scandalous new Courtney Cox show, DIRT.

RED BUTTON REWIND is a new MOVIE EXTRA interactive application which will be available to all FOXTEL , OPTUS and AUSTAR Digital subscribers from next month, allowing them to catch up on any missed DIRT episodes via a “mosaic” menu screen – accessed simply by pressing the red button on their remote controls. This is the first time ever that a catch-up application has included multiple episodes, providing Digital subscribers with a comprehensive way to stay tuned into the series.

As a bonus, viewers can also enter a competition via the mosaic screen (or online) to win one of 4 x Palm Treo™ 750 smartphones – the same dirt-digging device used by Courtney’s character, tabloid queen Lucy Spiller!

Peter Jenetsky, General Manager, Marketing & Content Strategy for Movie Network Channels said, “RED BUTTON REWIND is an innovative, world-first method of delivery for catch-up television that will be much appreciated by all of our Digital subscribers on FOXTEL, OPTUS and AUSTAR. We’re excited by this technology and the added value it brings our viewers, all of the summer months when people are often out and might miss their favourite shows.

The popularity of DIRT makes it an ideal series to introduce this new feature, and we anticipate offering RED BUTTON REWIND for more shows on EXTRA in the future.”

FOXTEL’s Executive Director of Content, Product Development and Delivery, Patrick Delany said, “It’s great to see our channel partners using the FOXTEL Digital interactive platform in an increasing number of innovative ways.

“We believe that RED BUTTON REWIND will be hugely beneficial to FOXTEL subscribers by providing them with ‘catch up’ episodes of DIRT. DIRT is a great series and this is an opportunity to catch up on previous episodes if you have just discovered the show. MOVIE ONE’s current interactive product, Redspace, which enables our subscribers to see a host of DVD-like ‘extras’ on premiere movies, has proven to be a tremendous success, and we are confident RED BUTTON REWIND will follow suit.”.

DIRT RED BUTTON REWIND will run for 6 weeks, with the following schedule:
Tune in to encore of DIRT Ep. 8”The Thing Under the Bed” Tuesday 5th February from 9:30pm RED BUTTON REWIND Access to episodes 1, 2, 3, 4

Tune in to encore of DIRT Ep. 9”This is Not Your Father’s Hostage Situation” Tuesday 12th February from 9:30pm RED BUTTON REWIND Access to episodes 5, 6, 7, 8

Tune in to encore of DIRT Ep. 10”The Sexxx Issue” Tuesday 19th February from 9:30pm RED BUTTON REWIND Access to episodes 6, 7, 8, 9

Tune in to encore of DIRT Ep. 11”Pap Smeared” Tuesday 26th February from 9:30pm RED BUTTON REWIND Access to episodes 7, 8, 9, 10

Tune in to encore of DIRT Ep. 12”Caught on Tape” Tuesday 4th March from 9:30pm RED BUTTON REWIND Access to episodes 8, 9, 10, 11

Tune in to encore of DIRT Ep.13”Ita Missa Est” Tuesday 11th March from 9:30pm RED BUTTON REWINDAccess to episodes 9, 10, 11, 12

About DIRT:
Acquired from Disney ABC International Television, DIRT stars Courtney Cox in the lead role of ruthless tabloid magazine editor Lucy Spiller: an emotionally-detached, hard-driving businesswoman who thrives on uncovering the seedy truth behind celebrity in the Hollywood film industry, for reasons even she is yet to fully fathom. Armed with her trusty snapper who gets the money shots, schizophrenic paparazzo Don Konkey (Ian Hart), Lucy single-mindedly plays puppetmaster in the Hollywood fame game.

Her first television project since the hugely successful FRIENDS, DIRT (co-produced with Cox’s husband David Arquette) is worlds away from the much-loved character of Monica, which made her a household name. DIRT made news (and YouTube) last year when an episode aired in the U.S. featured a girl-on-girl kiss between Cox’s character and fellow ex-FRIENDS favourite and real-life bud, Jennifer Aniston.

For Season 2, Courtney Cox defended her decision last week to go ahead with a storyline that involves a character based on the troubled Britney Spears.

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