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Web campaign against Bold & Beautiful shift

Angry viewers let TEN know what they think about Bold & Beautiful's move to 6pm, including one Facebook page with over 5000 members.

Channel TEN viewers are using the internet to vent their anger over the network moving The Bold and the Beautiful to 6pm.

The American soap shifts from 4:30pm today in a bid to lift TEN’s ailing early evening figures. It will replace repeats of The Simpsons, in a timeslot that has long been the mainstay of the long-running animated series.

On TEN’s own website both Bold and Simpsons fans sound unhappy:

– To say I’m disgusted at this decision by Ten is an understatement!!

– You gotta be kidding me right? Whoever does the programming for ten should be fired. This has to be one of the worst moves ten has made.

– Please leave B&B on at 4.30. This is the time that as a mother I can sit down for 30 minutes of me time and the kids leave me alone to watch mummys show.

– Yes, I absolutely agree. Bold and Beautiful is not 6pm viewing….. I can only hope the programmers will listen to the viewers.

– It would appear Ten is not happy with their 3rd place in the ratings. Apparently they would prefer 4th place.

But the campaign doesn’t end there. One Facebook page has already attracted 5000 followers. Say NO! to Bold and Beautiful at 6pm. Bring back The Simpsons! says “C’mon Channel 10, What’s the deal!? You feed us episode after episode of our favourite dysfunctional family and now you plan on cutting us off Cold Turkey! And to replace it with Bold and the Beautiful is a giant insult to the animated series that has shaped a generation for the last 20 years.”

The site has seen a rush of new members, picking up 2000 new members in just 24 hours.

Channel TEN claims the summer non-ratings period allows them to test whether the soap can succeed at 6pm.

52 Responses

  1. This would have to be the worst programming decision ever made who remember when they put on Prisoner before Dallas? Something along the lines of the OC,Laguna Beach,The Original 90210,Neighbours and Home and Away I don’t mind.I would even like Taken Out to be put on at 6pm(It is back but why after Midnight I don’t know).What about some old comedies such as Family Matters or Full House or Roseanne amongst others that have not been seen in years a much better choice and more to anyones taste.I also agree that the repeats have been done to death many times over but anything is better than BB.

  2. as a Simpsons fan even i agree the repeats have been on too long but replacing it with BB is really sad! Something like Futurama repeats would be much more to my taste. I dont even mind a soapie like Home & away or Neighbours but B&B is boring as, the same characters have been in it for yrs & talking over about the same ridiculous problems etc, the acting is terrible etc At least with H&A there is variety in the stories/characters, ok the stories are recycled but at least it gives the illusion that something new is always happening 😉

  3. Of course the audience will be higher than normal, it’s in primetime! The point of the move was to increase the audience of the 6pm slot in order to boost their overall line-up for the night. As such, it failed. But we’ll see how it does in the next few days/weeks.

  4. Monday night’s audience for The Bold and the Beautiful ( 594,000) was 26% higher than the 2008 survey average (473,000) and the highest rating episode of the year.

  5. Hah! Apparently last night’s episode scored 594,000 viewers! A 26% increase over the 2008 average for the show.

    Told you so. The only way is up from here. It’s actually getting advertising at the end of each episode for the next night’s show – fun, melodramatic advertising. Ten must really want it to succeed at 6pm.

    Ten must be rejoicing. It’s a lot more viewers than the Simpsons got, isn’t it???

  6. I don’t why so many kids are complaining ‘6pm is a kids timeslot’ WTF? No its not, thats after school on ABC at like 3:30. Channel 10 forums are full with 12 year old kids complaining its so funny to watch. Even though I don’t like BB, its time for a change. There are just way too many Simpson repeats.

  7. You know a network is absolutely f***ed when they move a daytime soap to primetime. Having said that if it works then good on em, at the very least they are trying something different. Tomorrows ratings will be very interesting…

  8. The Simpsons is a staple and people have been watching it for years. They have recently started playing newer episodes so the repeat issue shouldn’t be as big a deal.

    I am now at a loss of what to do a 6 every night. And since everyone who watches B&B doesn’t like the censoring, why not keep it at 4:30?

  9. aussiebum, there’s definitely a difference between tonight’s broadcast episode and the one you can get online at ten.com.au. Cool and thanks for letting us know!!! Ten didn’t show Donna nearly getting strangled at the start of the episode…and it sure sounded like Crazy Pammy was doing the strangling!

    When I can tell there’s been editing (it’s pretty obvious most of the time), I can now quickly go and see the cuts on the ten website. Cool that the website actually acknowledges that it’s an uncut episode that you can watch.

    I think Ten have done a fantastic job advertising the change, and getting more people to get hooked by making the eps available on line.

    If only they would go to the same effort with other shows they’ve helped destroy (*cough* 90210 *cough*).

  10. I just watched today’s episode on Ten’s website as I got home late….
    OMFG gripping stuff…!!!!
    I will defiantly be watching tomorrow. Ratings are gonna hit the roof….you wait!!

    More interestingly, was there anything edited on the 6pm broadcast versus the episode on Ten’s website?????

  11. Interesting seeing a number of people here who don’t even watch B&B, actually considering watching it!

    Exactly what Ten is hoping for. Wonderful. It’s not the most watched television show in the world for nothing.

  12. I’m looking forward to the ratings results tomorrow.

    I have a strong feeling that Bold will do very well at 6pm, beyond expectations, and we’ll be seeing Bold stay in the evening slot next year.

    If only they could move it to 7pm, but unlikely given Biggest Loser and Masterchef.

  13. I agree, it is a nice change. Even the Simpson fans have to agree they have been repeated to death. I concur with everyone else who have pointed it out it is for the summer, I highly doubt it will continue after summer programming ends.

  14. lol, im sure we could all complain about summer programming but we all know what were in for. i want new eps of ncis on but im not getting it, i want rush eps at 8.30! not 9.30! i want new simpsons, i want neighbours to keep goin!! just get over it people, how bout you tape it if you cant watch it, then watch the taped show at 4.30 the next day??

  15. i didn’t think i cared as it doesn’t affect me because i don’t watch bold or simpsons millionth repeats, but i just realised that this means the news is no longer timeshifted to 5:30. that is a bit annoying, i often watched this later news coz i usually flick around, discover the news on 10 and then decide to go to 1 to get it from the start, now i’ll miss the first few stories, but i don’t care that much, i’ll just go to 7 or 9.

  16. I think its a good idea for TEN, prehaps not the fans, but whats the bet they will still watch. I think its actually going to score quite well tonight and hope the figures are released tomorrow for it.

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