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TEN logo livin’ in the 70s

No TEN does not have a new logo. But those Life on Mars promos take us right back to the 1970s.

There have been a few comments and emails on this subject, so let’s just clarify once and for all…

No, TEN does not have a new logo.

Those ads for Life on Mars borrow a retro logo used for O-TEN Sydney in the mid 1970’s, because the show itself barrels back in time to that decade.

It’s certainly a cute idea to help plug the US adaptation that’s expected soon on TEN.

Here is a fuzzy memory of the logo used at the time.

BBC also used some old BBC idents for its own Life on Mars promos.

Ooops, who says there are no new ideas in telly?

19 Responses

  1. The reason the logo on the promo is slightly different to the one you see here is because David has used the 1975 (colour) version to illustrate. The earlier (circa 1973) version used a different font for “ten” but had the same basic shape- ten roman numeral “X”s around the outside of the circle.

  2. Chris! on January 14th, 2009 8:50 am
    I have not seen that logo on Southern Cross Ten. Damn SC10. We still don’t have Ten HD multichannel.

    I saw the 70’s Ten logo on the promos on Southern Cross Ten last week, but they’ve now slapped their poor excuse for a logo on them instead. Ugh…..

  3. Yeh i thought… wow a new logo. I’m not sure i like it as their current one is shiny and polished. If they ever change their slogans, i will be seriously pissed.

  4. It would be nice if ten updated its current logo, it has been a long time since it was updated. I saw the promo for this show on new years eve and thought they would change the station logo but was dissapointed and confused when they had the usual logo the next day.

  5. David I am so glad you clarified that – I had noticed that logo and wondered what was going on given I had not seen it anywhere else. Apologies to those of you that like it – I reckon its too old fashioned.

  6. No james it’s not wrong i too love the old logos! I’d like to see all the stations bring back their old 70’s logos.

    The promos for this show are great making great use of the classic Bowie song. Never had much interest but I’m now thinking of giving it a go.

  7. It was a bold idea, but Ten should have given some thought about the other capitals with this one. What they used was the 1970’s Ten Sydney logo. Ten was only a network in name only in the 1970’s, as Brisbane and Melbourne were still on Channel 0 and there was no 10 in Perth (with Ten programming split between 7 & 9).

  8. yeah i think everyone is seeing the red one, they must have updated it a bit, changed the colour but kept the shape the same, coz those colours are hideous, the red is much better. using the one in the photo above would have put people off i think, whereas what they went with is a nice touch to the ad to get people intrigued.

  9. David, I live in North Queensland, and the ads for this show have a different logo again. The one we see up here is red in the centre and the edges are more spiked.

    The logos are definitely Channel 0 Sydney.

  10. Is it wrong to like the ten logo for Mars better than their current one? Maybe that should be their winter logo or something! (Given it looks kinda like a snow flake)

  11. I think it’s a great idea.

    BTW I like the show, only seen the first 2 eps and it’s hard to tell if it’s as good as the BBC original but it’s got the same feel to it. I just wonder how many average ch10 viewers will even know it’s a copy of the BBC show?

    Also for those who don’t know the pilot that went to air is very different from the early pre-aired version.

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