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Welcome to 7TWO

Viewers wil be greeted by "Welcome to 7TWO" when Seven's new digital channel hits the air, followed by movies, Scrubs and all-night AFL matches.

LOGO 7TWOaWhen 7TWO launches at 12 midday on Sunday November 1st it begins with a five minute Welcome to 7TWO greeting. If it’s anything like the  “It’s Time” clip on the Yahoo!7 website, expect a rousing Gough Whitlam-like motivational start-up.

From there it launches into Michael Jackson: His Last Televised Concert followed by Disney movies, the first four eps of Scrubs, and three more movies across Sunday night.

Late nights on 7TWO the channel will screen AFL matches from as far back as 1999. Across Monday November 2nd there are more back to back movies, before The Jay Leno Show kicks in at 6pm, followed by still more movies on Monday night.

It’s not until Tuesday November 3rd, Melbourne Cup Day, the channel really moves into its regular programming with daytime soaps, and first run episodes of Ugly Betty and Reaper in the evening.

Heroes follows on Wednesday November 4th, with Season 4 which aired in the US in late September. American Gladiators also airs on Wednesday.

Thursday November 5 sees UK motoring show Fifth Gear (it’s just been given it’s notice in the UK), Stargate Atlantis. Friday night sees a local version of The F Word with Matt Moran while lifestyle shows air Saturday nights.

Unlike GO!, 7TWO does not run on block programming, nor is it aimed at a particular demographic. Its plan is to complement the primary Seven channel with alternative entertainment. It will even enjoy promotion on Seven.

The channel will also screen on Prime with 7TWO branding and on Channel 127 on Foxtel in Sydney, Melbourne and Brisbane (dates to be confirmed).

Most importantly, 7TWO will address a ratings boost for the network that has seen GO! help Nine to 5 weekly wins.

News of the impending channel wa also picked up by Variety and The Hollywood Reporter.

A full Guide for 7TWO is now available on TV Tonight’s Advance Guides.

73 Responses

  1. Now that’s an idea johnson! Would be awesome to have NBC Today at midnight like in the old days instead of 4am. And show the whole 4 hours and don’t edit it. But of course that’s too good an idea for 7 to bother with and we’ll be stuck with decades old footage of Dermott Brereton and Wayne Carey!

  2. @Elijah P: You’re right. Yesterday when the 7Two guide first came out, it had 1.5 hours of scrubs 6 days a week, now that’s been reduced to just Sunday, and 1 hour on thursday- glad to see the 72 guide is still a work in progress, im hoping for better shows than what they’re currently offering.

    As for seinfeld, it’s half an hour every week day and 2 hours over the whole weekend. So that ends up at 4.5 hours of seinfeld a week.

  3. I think the AFL classic replays should be left for the AFL season proper from mid-February to the last Saturday in September. The midnight-to-dawn slot should be reserved for news programs, such as the full broadcast of NBC Today Show from midnight to 3am, Tuesdays to Saturdays, as well as its weekend editions from midnight to 2am. In WA during summer months, 7Two can be used to show Sunrise from 3am to 6am Perth time as it goes to air in Sydney and Melbourne, because often in the summer the program is cut short due to sporting commitments such as Australian Open tennis.

  4. Most excellent news, re late night AFL replays.
    The matches being played are so random. Wonder how they picked those particular matches?
    Will be recording many of them and watching back in prime time.

    I also hope that when the 2010 season starts, 7TWO replays the Friday night match the next day in the late morning. I dont stay in most Friday nights so it would be good to catch a replay of the previous night’s action before the Saturday afternoon matches begin!

  5. Reruns of sport really are the most pointless viewing. I love that Go! reruns the prime time line-up, I have caught some great shows at 3am.

    Also, how many times does Seven want to replay that MJ concert? It must be five times since he died now (including 7HD screenings).

  6. I think 7TWO will be carried on Foxtel in all markets on cable (Brisbane, Sydney, Melbourne, Adelaide, Perth, Newcastle, Geelong, Central Coast, Canberra and Gold Coast metro areas) but only the larger markets (Bris, Syd, Melb) on satellite.

    I’m sure more markets will be added in time

  7. @Boy Wonder – they are not permitted to have a 3rd SD channel, only ABC can do that at the moment. And seriously the amount of time Seven took to launch the 2nd one (11 months after they could have) I very much doubt they will any time soon. Plus you have the whole bandwidth issue with PayTV doesn’t have to worry about with cable and Satellite.

  8. @ andrew b – that would be good seeing old game shows and classics like ACP would have me interested. As it is nothing there does anything for me except the likes of Magnum. Throw in some more old classics instead of ancient AFL matches and I’ll tune in.

  9. Check out the freeview channel page for Darwin. They get 7 TWO 3 times! Twice on Darwin Digital Television and once for 7

    The Regionals also get 7 Two more than once, the 2nd one is next to ONeHd.

  10. @Boy Wonder

    The timeshift channel was pure speculation gone to the extreme. So extreme that almost everyone was believing it. The reason being, because 7 seemed to refuse to provide any information… not even a drop.

    I still think 7 hasn’t left enough time between announcing the channel and it going to air. I seem to recall that GO was announced in pieces in the 2-3 months leading into the soft launch in August, so there was little speculation and more anticipation.

    But i suppose, the last week has generated quite some attention to 7 and the fact that the two channels are going to be cross-advertised is a plus.

    Since the second channel is 7TWO… is the main channel going to be re-branded as 7ONE? I would assume not as it didn’t seem to be announced in the press release yesterday, but i thought i’d just ask anyway.

  11. Neil says:
    October 24, 2009 at 9:51 am

    Somehow I have got a feeling we will not be watching this out in Prime land, I just wish they would just let us know.

    Do some of you not read the full story, can not read at all or are just ignorant? The story says Prime are carrying it, untouched.

  12. old Afl games over night aren’t they just copying that of abc2 when they had late night legends few years ago. if they are going to play overnight sport classics what about some other sports seven have shown over the years V8 supercar classics, olympic games, Melbourne cup, not just afl.

    I probably agree that repeats of the primetime block like go! does would be better.

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