SBS sinks to 3.4%
Without Insight to support its 7:30pm slot, SBS sank to a disappointing 3.4% share on Tuesday, making life very difficult for East West 101.
- Published by David Knox
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- Filed under News
Tuesday night was a rude awakening for SBS with the network’s nightly share sinking to a disappointing 3.4% (SBS ONE 3.0% and SBS TWO 0.4%). Digital channel GO! was not far behind with 2.3%.
Without Insight to support SBS’ 7:30pm slot East West 101 slipped to just 138,000 viewers. How could it ever compete against Packed to the Rafters and NCIS – the two top shows of the night? Luckily, it will get a repeat screening over summe,
Rafters was again the night’s top show on 1.8m viewers, helping Seven to a 31.8% share. Seven won all its slots from 6 – 9:30pm with the exception of Home and Away -beaten by Two and a Half Men.
NCIS pulled a cool 1.3m and nudged Lie to Me over the 1m mark to win its slot.
The debut of Jail Birds on the ABC was a modest 632,000. Nine didn’t gain much traction after 8:30pm.
The breakfast brawl has tightened with Sunrise and Today just 20,000 apart yesterday -in Seven’s favour. Both were dead even in Sydney on 112,000.
The top title on digital channels was Seinfeld with GO!’s 132,000.
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- Tagged with East West 101, Home and Away, Insight, Jail Birds, Lie to Me, NCIS, Packed to the Rafters, Sunrise, Today, Two and a Half Men
20 Responses
Michael says:
November 19, 2009 at 10:22 am
[“Sell sbs and make it the fourth commercial network”]
I don’t think they should sell it as a fourth commercial network.
At the moment SBS offers a different type of programming even in its hybrid state. If it is sold as a full commercial network, I think the programming will become very similiar to the existing commercial networks.
I like how they acquire documentaries, tv series, sport and foreign movies that would never be acquired by any of the other networks, even the ABC the other public broadcaster.
Though I don’t like what Shaun Brown has been trying to do with the station. I think it has been a success as a public broadcaster because it offers unique content.
Sell sbs and make it the forth commercial network
What a load of rubbish that lead in from one show to another is.
I can’t believe people actually watch crap like Rafters and NCIS over EW 101. I guess there is no accounting for taste.
Oh, & who are you “quoting,” by the way?
Pimpernel Red
1) Have you heard of the mainly non-English SBS TWO?
2) All ABC channels watermark too.
3) David & Margaret left them, not the other way around.
Just because you personally have a problem with SBS doesn’t make it a bad network. They’ve had in-program ads for more than five years now. It’s time for you to build a bridge & get over it!
I quite like the show and generally tape it. And here is the issue I have with a lot of comments on these blogs. Everyone says that it should be on another day, or time or channel. Do people not have PVR or VCR? The average house nowadays has about 3 TV and possibly 2 recorders. Surely amongst all that, people can tape it to watch it at some other time if they want to watch something else! If a 50 year old can master and manage taping a number of shows every day – then surely you youngans can do it.
If it is a question of the ratings, then there is little than most of us can do about that. That lies in the remotes of the selected few.
On a side note, I think Susie Porter long languish looks are becoming a bit too much in this show. What I like about this show is the way they build dramatic story lines within an obviously constrained budget and the direction of Peter A (the man is a genius).
Why is this even a news item. SBS has had even lower figures than 3.4 during the year. Go to week 41 on wednesday, SBS had 3.1.
TV: I frequently report on ratings from the night before. It’s a television blog.
There is another factor that could be influencing East West 101’s viewers. For some silly reason, the DVD of the second season was out before it began airing. East West 101 is one of my favourite shows, but I haven’t watched it – I’ve already watched the whole thing on DVD.
I also fully agree with moog,
Great show, ridiculous timeslot.
Sadly if EW 101 was on any other FTA Ch it would be in the top 10……..
SBS has been going downhill for years now, what with “mainstream english programming”, commercial breaks inside programs and the “the average viewers an idiot so we have to put up an SBS watermark on everything except the commercials” watermark. (And they dumped David & Margaret). The station was introduced at a time when it’s (original sytle of) content was largely unavailable in Australia. That’s not the case now, so perhaps it’s time to sell it off to the highest bidder or shut it down. Personally I’d like to see it back the way it once was.
Moog, I agree 100% with your four statements.
Why do the networks continue to put good Aussie dramas up against each other!
such a shame!
east west is one of the best shows on FTA and it gets burried.
What ashame more people dont watch good drama. East West 101 is just that.
Go! could be losing viewers who are fed up having to wait 2-3 weeks to see their shows again.
Lie To Me had an awesome promo last night. If East West 101 was on another night I would probably watch it but NCIS comes first.
A crying shame. By far the best local production in years, EW 101 deserves a huge audience. The problem is, it’s just too smart and SBS is too dumb serving it up against Rafters and NCIS.
Love that Seinfeld is the top show on GO!