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Timeshift snapshot

Drama still dominates the shows we are recording and watching later.

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Some readers have been enquiring about results for Consolidated figures, an indication of what viewers have been timeshifting with PVRs.

Drama still dominates the results on a regular basis, and there are plenty of 9:30 shows that viewers are watching later.

Here are the top Time-Shifted Programmes for Week 40 (week beginning September 27). Shows are listed beginning with the biggest audience increase of 156,000 for the ‘Britney’ episode of Glee.

# / Show / Night / Network / Overnight / Consolidated / 000’s Increase / % Increase
1 Glee Wed Ten 1,170,000 1,326,000 156,000 13.3%
2 Midsomer Murders ABC1 1,403,000 1,535,000 132,000 9.4%
3 House Wed Ten 919,000 1,042,000 124,000 13.5%
4 Packed To The Rafters Seven 1,685,000 1,793,000 108,000 6.4%
5 Survivor – Episode 2 Nine 442,000 543,000 102,000 23.1%
6 United States Of Tara Abc1 620,000 717,000 98,000 15.8%
7 Survivor – Episode 1 Nine 532,000 629,000 97,000 18.2%
8 Offspring Ten 943,000 1,039,000 97,000 10.3%
9 Rush Ten 861,000 955,000 94,000 10.9%
10 Covert Affairs Seven 701,000 792,000 91,000 13.0%
11 Top Gear Australia Nine 1,542,000 1,632,000 89,000 5.8%
12 Parenthood Seven 751,000 833,000 82,000 10.9%
13 The Gruen Transfer ABC1 1,396,000 1,472,000 76,000 5.4%
14 Waking The Dead ABC1 858,000 932,000 74,000 8.6%
15 Lie To Me Ten 693,000 767,000 74,000 10.7%
16 Junior Masterchef – Top 12 Ten 1,507,000 1,580,000 73,000 4.8%
17 The Amazing Race Seven 787,000 857,000 70,000 8.9%
18 City Homicide Seven 1,093,000 1,160,000 67,000 6.1%
19 Ghost Whisperer Seven 335,000 402,000 66,000 19.7%
20 Kung Fu Panda Nine 726,000 786,000 61,000 8.4%

12 Responses

  1. @Jerome and anyone else – 30 seconds of searching on teh interwebs would have answered your Q’s. From the OzTAM website FAQ on time-shifting:

    “Only standard speed (normal) playback is included in total viewing
    figures (e.g. no ‘trick mode’, fast forward)”

    @Craig(Buzz) – I haven’t checked with any advertisers but I’m betting that they are interested in knowing who’s watching their ads, whether live or a few days later won’t matter to them.

  2. David, obviously Secret Squirrel and I have read your recent article about OzTAM methodology. Can you confirm works same for timeshiftng? i.e. only counts when ads viewed at normal speed. I don’t reall if this was mentioned in your article.

    I also agree this would be more interesting in % order, but this is probably the format it’s given to you in. I see Offspring is high (clashes with live F1, in House’s former time-slot). Ghost Whisperer and Tara would be high due to late-night time-slots. Gruen being on this list is surprising, given it gets repeated following night on ABC2.

  3. Exactly Jerome,the advertisers couldn’t care less about these figures.Why they are included in the ratings for the general public is beyond me.As i always say our rating system sucks.

  5. @Jerome – in order to be counted in the time-shifting figures by the OzTAM meter the program must be viewed at normal speed (and with the ads). Therefore both ratings are equally good. Whether you actually watch the ads is another matter, but it’s exactly the same for “live” programming.

  6. Perhaps Survivor and Ghost Whisper should be considered the highest, as they had the greatest % of time shifted viewers, all with around a 20% time shift increase.

  7. um, if a show has a high timeshift % it is considered a bad thing, not good.

    timeshifted viewers are worthless to the network and if there are lots of people recording as opposed to watching live it means the show is not making its full potential. and a lot of the time it is because the viewer is waching another channel ie watching their ads and paying their bills, while viewers still get to watch the other show just without ny benefit to the network..

  12. It is interesting to see which shows do actually benefit from being recorded and viewed later.
    Figures look better for some of the Aussie Dramas like Rush and Offspring which either get close to or crack the million people mark!

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