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TEN Evening News under 300,000

Just 46,000 people in Sydney watched Sandra Sully read TEN Evening News last night, less than SBS World News.

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Lachlan Murdoch must be cringing at the figures today for TEN Evening News.

Last night it had dropped to 282,000 at 6:30pm, down from 311,000 last Tuesday (when the NZ earthquake broke). Its lead in from 6pm with George Negus was 377,000. Once again it was beaten by Neighbours on ELEVEN at 312,000.

In Sydney where Sandra Sully reads the bulletin there were just 46,000 people watching. SBS World News pulled 61,000 in the same city in the same timeslot.

Mal Walden in Melbourne still pulls the biggest crowd of any of TEN’s audience, at 119,000 -more than twice Sydney’s audience. But it still trails the competition. Neighbours was higher than the News in Sydney at 81,000 and tied in Melbourne on 119,000.

Around the rest of the country the 6:30pm bulletin was: Brisbane 61,000, Perth 32,000 and Adelaide 24,000. Adelaide was where somebody recently asked, “How can something so small be so impressive?”.

TEN News At Five still wins its hour nationally on 753,000 viewers.

The network is currently reviewing a network strategy, including the 6-7pm news hour which hasn’t gone down well with some shareholders.

Meanwhile Neighbours still isn’t getting the network any drama points while it airs on ELEVEN and time is ticking. Should it return to the main channel, perhaps at 6pm on TEN and leave a replay at 6:30pm on ELEVEN for those who prefer it in its traditional home?

Week 10

82 Responses

  1. @ KFed

    Totally agree; TEN have not supported nor promoted Neighbours in years and instead of being proud of a show that they resurrected and made a success after Seven axed it, they have let Seven walk all over them and handed Home and Away the mantle of most popular & successful soap. And the problem is, they have let the rot set in for so long now, that that is what Neighbours will soon be remembered for; Australia’s second soap. And TEN like to lay blame at the feet of the producers, but they need to take responsibility also, through lack of promotion of its stars and failing to cash in on the cross-promotion of its programming (I hate it, but it has certainly worked in Seven’s favour).

  2. @ Goonies

    I was one who said 5 & 6 News, because I heard how they were doing so on the Week-ends. So in a way why not give the same try out on the Week-nights. But yeah your right it does sound a bit silly.

    I think the main thing to of come out of this thread is actually the Negus problem and that it should be at 6.30 and for TEN to be taking it to 7 and 9 at the 6.30 time, with same sort of show but a better one. That’s where TEN should want to be taking the fight to 7 and 9 in particular.

    As for News, well to be honest, and many may not care about these things, but I think about peoples jobs as well, so if the 6.30 people and show went to 6.00, it may of meant jobs kept and not lost for the people involved.

    News in general in Aus is getting a bit silly in any respects. TEN had News 5-6 preceding 7 and 9’s 6.00, and it rates well, so what does 7 and 9 do, they put to air 4.30-5.30 News shows and still have the 6.00 ones as well.

    TEN is the third Network, it is a fact, but it still has the right to better it’s situation, who wouldn’t? My thought now would be….

    5.30-6.30 News = local, national, and international News, inc the Sports bit.
    6.30-700 Negus = a better quality Current Affairs show.
    7.00-7.30 Project= not sure,but with a panel of people, it is something different.

    5-30-6-30 News on TEN, sounds like being a leader not a follower to me!

  3. I am baffled by the people who are saying ‘lets have news at 5pm & 6pm’.

    Lets just have one or the other can we? 1.5 hours of consecutive news is ridiculous beyond belief.

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