Nine to ask the audience with iPowow
Exclusive: Nine has signed with interactive media provider iPowow, which allows networks to draw live audience feedback via mobile phone and laptops.
- Published by David Knox
- on September 22, 2011
- Filed under News
Exclusive: The Nine Network has signed a deal with interactive media provider iPowow, which allows networks to engage with audiences via 3G mobile phone or laptops in real time.
The platform allows a network to ask questions of its audience and delivers responses that can be shown within seconds on air as a graphic that has been likened to a “worm on steroids.”
It was recently used during the Miss Universe event with people from over 150 countries casting over 23.6 million votes on the contenders in the space of 9 minutes.
iPowow has signed a 1 year deal with Nine, Vodafone and Cricket Australia for its Cricket broadcast starting with the First Test on December 1st.
But it will first be seen on Wide World of Sports’ segment “The Sunday Serve” for the next 8 weeks starting this Sunday.
Could it even open up all sorts of possibilities for a nationwide series of Family Feud? The survey says…..
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- Tagged with Family Feud, Miss Universe, Test Cricket, Wide World Of Sports
16 Responses
They will use this for Big Brother for sure.
its more than a gimmick, Its the future of marketing better get use to it
Just a bit of a gimmick that’s all it is
I presume it costs the viewers to use it, so probably just another way to make money for 9.
On the one hand this is good but on another whats the point. The Nine Network will anyway ignore the sugestions or complaints mainly because they think that they are always correct and never wrong.
I don’t get it. We have had SMS for years that could do this and now it’s news? A non event press release. But then, it is Nine. Soon they will be announcing coverage in colour.
Not a Nine Press Release. It’s more interactive than SMS and streamlines audience opinions into on-screen graphics, but I guess time will tell.
Perhaps Nine could use it to let people know when a program they’re waiting for actually starts, so that they don’t have to guess whether it’ll be 10 or 15 minutes after the advertised time.
There is no Family Feud return, just a blogger being cheeky.
@Lucio
i know right their coverage of the Union world cup is horehounds i was expecting to see every game but ive seen like 2 at random times and not even live man its f***ed.
Plus is their a new family fued coming aussie TV. if yes im excited i like family feud… well the american one on youtube
Yet more on-screen clutter!!! When will the networks learn not to treat the audience as marketing targets!
It is about time the Industry Code Of Practice was updated to ban on-screen super-inposed rubbish like this and other annoying pop-ups! Watermarks give me the sh#ts too, ever since they started appearing in the 90’s.
No wonder so mamy people are sourcing their programming elsewhere thesedays legally or illegaly! Just giving people the excuse to turn off more than ever before.
Great, another reason for more annoying on-screen pop-ups (oh yes, just wait). How about this NINE, I dare you to get it happening for the remainder of the Rugby World Cup.
Question: “How would you rate our coverage?”
Answer: (D) – less than Zero – i.e. – it sucks!
Wicked.
Agree James.
Could it also result in the show being cancelled mid-show? I Imagine it could be used for Big Brother and the Voice too…
iCrumba!