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Cricket scores ratings week for Nine

Coverage of the third Test Cricket has helped Nine to win its first ratings week for 2012.

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The Nine Network has won its first ratings week for the 2012 calendar year.

Coverage of the third Test Cricket has helped the network to a comfortable win over rival Seven.

Nine won with 29.4% over Seven 26.4%, TEN 20.2%, ABC 16.8% and SBS 7.3%.

There was also modest improvement by TEN and SBS.

In Primary Channels Nine was 20.3%, Seven 18.4%, TEN 12.7%, ABC1 12.3% and SBS 6.0%.

In Multichannels GO! was 5.0% ahead of 7TWO 4.7%, ELEVEN 4.4%, GEM 4.0%, 7mate 3.4%, ONE 3.1%, ABC2 2.6%, SBS TWO 1.2%, ABC News 24 1.0% and ABC3 0.9%.

Nine easily won the demos 16-39, 18-49 and 25-54. In fact TEN tied for second place in 25-54 with Seven and beat the latter on the remaining two demos.

Nine won Sydney and Melbourne, tied with Seven in Brisbane whilst Adelaide and Perth remained loyal to Seven.

Seven won Monday, Tuesday, Wednesday and Thursday. Nine won Sunday, Friday and Saturday.

Nine’s Saturday share was especially strong, with Nine News (Saturday) the week’s top show on 1.38m viewers. But this week Seven hits back with the Australian Open from tomorrow.

There are four more weeks of summer ratings remaining.

14 Responses

  3. Guy, Nine could win this coming week but with Ten starting their programs in the second week of the Australian Open, it will be more difficult for Nine to win that week.

  6. Well it was expected. They are airing a cricket match in prime time. Cricket does well for them. 7TWO had a no match on the tennis last night due to the rain. Either way it doesn’t matter. Ratings weeks are the important ones i have always said that. In saying this Seven should win the next 2 weeks comfortably and i really can’t see Nine getting that close when ratings resume on Feb 12.

  8. My EPG had Nine News Saturday coded from starting at 6pm and going through till around 8.30??

    Could a coding error have helped Nine’s initial figure for it’s News?

  10. I just wish Nine Adelaide aka WIN would stop playing silly buggers with their watermarking – first day of the test, an opaque blue Nine logo appeared over the top of the normally transparent one.

    Day two on, the ugly solid blue was gone, but they’ve added the words “Cricket Live” in solid white underneath the main one – or at the bottom of the screen … it seems to move around and appear when they feel like it ?! (During the lunch break yesterday when the horse race was shown, parts of this still had “Cricket Live” over the top of it!)

    Nice to see us flogging the Indians though 🙂

  11. 4 more weeks of summer TV, thank god some shows are returning early.

    So Nine is fighting back but will they have enough to keep it up once the cricket ends? They have Top Gear returning mid Feb which should help since they have all but ignored it over the Summer. I’m still to see them even promote the US version and the missing AU eps promised in December never saw the light of day.

  12. Australia winning, ratings do well. Interesting to see the ratings in India, although I expect they will do well as well, as they is nothing else to watch or do for the masses

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