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Seven’s Kitchen rules Monday

The battle for Reality TV fans has begun, with Seven taking an early lead -and ABC News benefitting from the tussle.

We are still two weeks out from the start of official ratings but a quick look at last night’s schedule shows the battle is on in the early evening timeslots.

Seven’s third season of My Kitchen Rules was the top show for Monday with 1.48m viewers, giving Please Marry My Boy (1.25m) a healthy lead in. Home and Away (1.03m) also won its slot. How I Met your Mother pulled 762,000 / 683,000 for its two episodes, and the first outing for Sports Fever was 236,000 at the last starting time of 10:45pm. Deal or No Deal had a dead heat with Hot Seat on 530,000. Sunrise (406,000) beat the new look Today (346,000) but Nine led in Sydney and Melbourne.

Nine managed a robust second place for the night with a new The Big Bang Theory its best performer on 1.35m viewers, then 892,000 for a repeat. More importantly for Nine was the premiere of Excess Baggage, which averaged 880,000 across its 75 minute outing. Airing a week apart, and without Australian Open, Excess Baggage premiered just below the season launch of The Biggest Loser (897,000). The Mentalist was 657,000 / 473,000.

TEN was unable to lift beyond its TEN News (737,000) with The Biggest Loser (698,000) pushed to fourth place. Elsewhere a new episode of NCIS: LA was 583,000 and Hawaii Five-0 was 559,000. The Project (474,000) dropped from its News lead-in.

With the reality-fest in the early evening ABC News lifted to 1.02m viewers (watch this trend continue?). 7:30 was 731,000, Australian Story 608,000 and Miracles 403,000.

Mythbusters was 236,000 on SBS ONE.

Seven won the night.

Monday 30 January 2012

35 Responses

  1. Sports Fever ratings will be really tested when Footy Classified returns – I think a lot Victorians will switch, especially as the Footy Show on Thursday is repulsive and no news yet on Before the Game, leaves it as one of the only FTA options for good actual footy discussion.

    1. A show that started at 10:45 with little publicity outside of ratings can’t expect much on its first outing. But it did hit #1 on Twitter and got great word of mouth. I think Seven knows it will take time to bed in and the timeslot is indicative that they aren’t expecting instant numbers. I am tipping it goes up next week.

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