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Airdate: Local Produce

MTV's new series showcasing local artists begins with homegrown Hip Hop performer 360.

MTV Australia today kicks off Local Produce, showcasing one local artist each month, from Australia and New Zealand.

It begins with a behind-the-scenes experience with homegrown Hip Hop performer 360, his songs “Boys Like You”, “Killer” & “Child”, interviews and a tour of his hometown, Melbourne.

Melbourne-based emcee 360 has transcended the hip-hop genre with his game-changing album “Falling & Flying”. With three tracks featured in the 2011 Triple J Hottest 100 countdown and his current single “Boys Like You” roaring up the ARIA charts, 360 is a rarity; managing to maintain his indie credibility while enjoying mainstream success.

“I think it’s amazing, I think it’s really good that someone as big as MTV are doing something like this. Getting behind Australian acts and s***, I think it’s f***ing awesome. I’m all for that and I’m very grateful to be involved,” says 360.

Showcasing one local artist each month, Local Produce is a new initiative dedicated to the latest music from Australia and New Zealand. Aimed at supporting and championing local talent, Local Produce will bring you interviews, behind-the-scenes footage, galleries, music videos and an exclusive half-hour performance, available on-air and online for your viewing pleasure.

Sunday February 26 at 10pm (AEDT).

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