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New TEN looks to older viewers

TEN's incoming CEO Hamish McLennan says the network will now target older viewers and bid for key sporting events.

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Ten LogoTEN’s incoming CEO Hamish McLennan says the network will now target older viewers and bid for key sporting events.

“We will look at everything,” he told the Sunday Herald Sun.

“We’ll preserve what’s great about it and make changes were we need to.

“We will look at sport, everything is up for grabs.

“We’ve had a laser focus in a youth demographic sense.

“But I think we can be youthful and appeal to a slightly wider audience without losing what we are good at.”

McLennan seeks “creative renewal” with cash ploughed into refreshing TEN’s underperforming program schedule and a promotions blitz.

But rumours of more job cuts for TEN are also gathering early ahead of his reign as CEO.

“As a general statement we need to be prudent in the way we run our businesses but the reality is there needs to be more investment in programming and promotion,” he said.

But he also stood by Masterchef and did not rule out a return to Australian Idol.

“MasterChef and Australian Idol have been great properties for the network.”

62 Responses

  1. Idol would be worth a try… I always liked how contestants chose their own songs rather than xfactor or the voice who get decided for them…

  2. Unfortunately for Ten last years decisions on programming adversely affected the networks reputation, I hope with new guidance and a practical approach on attracting back all ages Ten may have a chance to regain lost ground. It must seriously pursue good content and also continue with successful programmes like Puberty Blues and the like. It should reconsider bringing back YTT the show was targeted to the wrong demographics,it was poorly produced and unfairly treated by placing it up against stiff competition. Give the show a new look and format get rid of the unknown judges and bring back the talented team.Australia needs our own grown idols and role models for our children to look up to. We also need programmes that give our kids hope and dreams that may one day become a stars. We do not have any programmes in Australia to encourage kids to have a go. We need feel good programmes that please all ages.

  4. If they’re wanting to target older viewers, then what’s happening with The Bolt Report show, that’s yet to come back, as it seemed like it was a fairly cheap show to make.

    To turn Ten around will take at least 3 – 5 years, as it’s an impossible task to do in 1 year.

  5. I stopped watching TEN some time ago despite them showing some of my favourite shows like NCIS, Good Wife, Law & Order SVU, Homeland…
    The reason was ridiculously late starts, excessive repeats, changes in times and nights – I just lost track.
    That combined with excessive and repetitive ads and promos changed my viewing habits completely.
    Now I watch nothing on TEN.

  6. I agree I think Channel 10 should approch Darry Somers to revive Hey Hey its Saturday on Saturday nights on Channel 10.
    Many years ago it was on Channel 10 only for a year or so as I remember.
    And I also think Channel 10 should re introduce weekly game show at the 7pm slot. I think they should try to revive Jeopardy or Sale of the Century to reach out to there older viewers and to have the older hosts hosting them again like Tony Barber or John Burgess. These formats worked 15 years ago and they would still work now.
    I agree with another comment that channel 10 should reinvent the Midday Show at the 12pm time slot, I remember watching this as I was growing up and sadly tv now days is lacking in variety shows. And Channel 10 should aslo invest in new dramers like a remake of E-Street or Breakers which they aired a few years back.

  7. Move David Attenborough’s Africa to Wednesday 730pm for starters. Australian Idol may work but don’t put it head to head with The Voice. Masterchef could have been a winner for Ten if they didn’t go head to head with MKR.

    They need to produce some quality Aussie drama for 7:30pm time slot.

    Oh and return Sandra Sully to Late News – any chance she can work 12hr days?

    P.S GH was on Ten in 1995 at 5am

  8. How about repeats of some great old Australian shows….Rush ..in my opinion one of the best cop shows ever made in Australia. Some of the programmes on Foxtel could be shown , I do not have Foxtel, I have no intention of getting Foxtel but I would like to see Grand Designs – australia, and the new series of Coast. How about overnight an “oldies” rage type programme with Andre Rieu, and some older music clips I have seen some around with Burl Ives ….I know I am going back a bit in time now but “Rage” is for the youngsters and “baby boomers” well there a lot of us and we can not afford to retire but we buy music and other things like DVD sets of shows. I suspect that even though I watch “White Collar” I will buy the DVD set when it finally gets released, and to keep faith with viewers theyt should continue on with series 4 of White collar, another 16 episodes.

  9. Groundhog Day:

    Remember – A few years ago Ten won the young demos 13- 24’s, 16-24’s, 16 -39’s and 18-49’s under Falloon, Blackley & Mott.

    Remember the share price was $1.60 not $0.30 cents, the revenue share was 30% not 21%, ONE has Sport not a load of repeats, Eleven was launched and a great success, Ten took risks and invested in Australian Programming like the 7PM Project, MasterChef, Offspring, Rush, Talkin Bout Your Generation, Society Murders, Rove Live, Thank God You’re Here….

    Remember the company was worth about $2 billion not $500m…

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