Enough already. “TV insiders” should now put their name to Sunrise rumours.

2013-07-07_0101Stories about Melissa Doyle’s departure from Sunrise continue unabated in weekend newspapers, to the point where nobody is adding anything new now.

Articles have waxed lyrical about whether she was pushed from the show, how much she earned, whether apparent research was positive or negative….. you name it.

Fairfax says a meeting of Seven execs indicated research showed she was not as popular with audiences as David Koch, Karl Stefanovic or Lisa Wilkinson.

The Daily Telegraph says she was favoured by former Seven boss David Leckie.

The Herald Sun says the moves are a response to Adam Boland’s new venture at TEN.

One opinion piece talks about a number of women who have been let go from TV roles (despite overlooking the point most of the ones named were later picked up by Seven).

Another article says the move was sexist.

Insiders are being quoted left right and centre while journalists are being selective about which quotes they will and won’t use.

So far Doyle has responded via Facebook while she continues her break (one that I can confirm was planned before any announcements were made).

David Koch also weighs in today at Fairfax:

When did you first find out Mel was leaving?
We talked about it a bit over three months ago. That she’d had discussions with the network – she wanted my view on it, my opinion on it. You know the history of Sunrise is basically she, Adam [Boland] and I basically started the program and changed the format of it … so any change for Mel was a really, really big decision.

Is it true she was asked to leave the show?
Well, she was offered … you know, Seven have got to rebuild and improve their news and current affairs brand across the day, you don’t have to be Blind Freddy to know that. And look, Mel’s got an 11-year-old and a nine-year-old, both were born while she was at Sunrise. She’s been doing this early shift for a long time. I’m an empty nester. I have no idea how she and Nat [Barr] manage their jobs and their shift with young kids. Mel, when she talked to me, was really excited about the possibility of having a normal body clock and the prospect of what Seven were going to do.

He answers more questions you can read here.

The saga has even made news in US media, where it is being likened to the exit of Ann Curry from Today.

I do think Seven could help put some clarity on all of this by confirming her primetime role sooner rather than later.

But I also think journalists should now dispense with the “insider” whispers on this yarn. Readers don’t know what to believe anymore, making much of the news self-defeating. It’s time these sources put a name to any more “insider” info and went on the record.

Is an insider someone working at a show, someone formerly working at a show, someone at a rival network…? This kind of detail tells us much about the net value of their intel.

We all have insiders who can help steer a story to whatever outcome facilitates a sexy headline but is it really necessary to turn it into a soap?

It’s only breakfast television, people. If you want to watch Sunrise, Today, ABC News Breakfast or even Shaun the Sheep then knock yourself out.

Meanwhile viewers would far more appreciative if the same insiders could simply tell us if our shows are going to start and finish on time.

Don’t see anybody writing about that.


  1. For what ever reason mel left and i am a hig mel and natalie fan.as a regular viewer of sunrise since its inception i believe its a big mistake by seven.mel and natalie are the main reason i watched the show . If mel had to be replaced the replacement should have been natalie barr. Samantha armityge seems nice but it looks odd her and kochie together? Sam is too young to be sitting next to kochie..Kochie looks like samantha grandfather. If they wanted sam then her and andrew work well together not with kochie. I have now switched over to ABC newsbreakfast. If any one should go its kochie. Lastly why the changes isnt sunrise the number one breakfast show in the country and has been for years . I used to wake up with sunrise every day.

  2. David I believe you have handled this “Stanism” in a very controlled manner,he or her seems to really have a problem with reality.
    Truth is get sacked if under 30,looking for more experience.
    Over 40,Ageism.
    Most people on Television fall into these categories,let us all get over it,Shit happens.
    Remember You can’t teach a pig to sing,wastes you time and annoys the pig.

  3. if channel seven were going to “bone” anyone it would be kochie, sadly seven will realise moving Mel (for whatever reason) was there biggest mistake.

    my theory is the entire cast is being shaken up… first Denyer left now Mel… who will be next?

    seven knows that Boland being the head of tens new breakfast/morning programming is bad news for them so an attempt to refresh sunrise before ten can relaunch am tv may be just what they need… how ever after a decade together, will sunrise survive a new cast?

  4. David Knox, I would just like to know what you really think about it because you seem to hold some pretty strong views regarding other TV matters (which I respect). I’m not sure about Sky News, but WIN News have been on a sacking spree because they’ve been getting rid of whole departments & news rooms. Not much chance for them to discriminate other than based on geography.

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