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Offspring hits season high but Seven wins Wednesday

Ratings: Offspring effectively wins its timeslot, but Seven still has the X Factor.

2013-08-01_0959After weeks of losing to The Block, Seven’s lift from The X Factor is continuing last night again topping the ratings with 1.49m viewers while Big Brother held onto the magic million at 1.03m viewers.

Meanwhile Offspring pulled out its best number for the year with 874,000 viewers, but it isn’t translating to good numbers for This Week Live yet.

Seven network was 32.1% then Nine 25.1%, TEN 19.6%, ABC 18.2% and SBS 5.0%.

Following The X Factor  for Seven was Seven News (1.24m), Today Tonight (1.11m), Home and Away (954,000), Seven Special Report (691,000 / panel 610,000), Deal or No Deal (520,000), Criminal Minds (389000 in 2 cities / 298,000 in 3 cities) and The Mole (156,000 in 2 cities).

Nine News (1.29m) was best for Nine then A Current Affair (1.14m), Big Brother (1.03m), Hot Seat (723,000), Arrow (699,000), Embarrassing Bodies (409,000 / 206,000 in 4 cities).

Offspring effectively won its timeslot with 874,000 (X Factor trailed over briefly). But the drop off for its new comedy This Week Live is a concern, pulling just 405,000 -a nominal rise from the previous week of 338,000. Elsewhere MasterChef was 714,000, TEN News was 709,000, The Project was 582,000 and The Simpsons was 387,000.

ABC News (981,000) led ABC1 then 7:30 (838,000), Qi (816,000), Adam Hills Tonight (671,000), Wednesday Night Fever (409,000) and Restoration Man (324,000).

On SBS ONE it was Australia with Simon Reeve (334,000), Elephant Whisperer (224,000), World News Australia (178,000) and The Killing (112,000).

Local drama Neighbours put the upstart sheep and rabbit in their place with 338,000.

Today: 357,000
Sunrise: 338,000
ABC News Breakfast: 46,000 / 42,000

OzTAM Overnights: Wednesday 31 July 2013

Updated.

23 Responses

  1. As for This Week Live, i think it is ok. But only just ok. I giggle a little, but it’s nothing special.
    And i realise their aim is just purely for laughs, but i think they’re shooting themselves in the foot by not having more balance like The Panal did.
    A line-up full of comedians gives them no where else to go, and it gets old. Yet if they also had more straightforward co-hosts to anchor the show and give it some light and shade i think it would work much better.
    Some interesting conversation and thought provoking discussions that get people talking are the only thing that’s gona bring in viewers now. Staying with the ok jokes and ‘same old same old’ like it is now, and it will just disappear in a few weeks.

  2. @ Pertinax you summed up Arrow perfectly i reckon. I was rather enjoying it, then i thought there was a couple of weaker eps and i was waning. Then the disruption of sport for a few weeks and double eps that i didn’t know about so didn’t record, and i’ve now lost interest.
    It was rating a solid million before the break. I realise they can’t help sport interruptions, but they need to handle it better or this will be the result.
    So no one to blame but themselves for the drop in a show that was serving them well.

  3. @Pertinax
    Ten have clearly stated over and over again that they are now targeting the 25-54 demographics. The comedians are hardly “old”. Tom and Meshel might be getting close to 40 but Dave is 33 and Tommy is 25.

  4. @Nik C

    Arrow has lost around half of its premiere audience, so yes I would say its a disappointing result. But I expect it to stay there unless the numbers drop further, as Nine don’t have much to replace it with.
    And yes Nine do seem to lack stable time slots for their key shows. Even new Big Bang episodes are littered around the schedule.

  5. It’s a shame that This Week Live is on at the same time as Wednesday Night Fever (which has suffered from the demise of Julia Gillard !). Two local comedy programs on at the same time – who would have thought?!

    It’s like Sunday night, fill all the 8.30 slots with the best programs of the week.

  6. Arrow I’m now just recording it in case I get bored and need something to watch at the end of the week

    Arrow started off well but the writing and acting has been very uneven since. A few bad episodes, and disruptions caused by sport to get viewers out of the habit of watching it, was all it took to nearly halve the ratings.

    The first episode of This Week Live was not funny. It was old people on a panel pretending to be clever and radical for a target audience of 16-34 year olds. I watched 30 minutes and there was one funny ad lib and the rest of it was so dreadful I gave up on it.

  7. I;m really enjoying This week live. Plenty of laughs again last night but I just think wed is the wrong night for it. Sunday 9.30 would be better.

  8. I hope This Week Live is better than the ads. The are still turning me off watching.
    Arrow is definately feeling the pinch from those who have downloaded it earlier. Maybe Nine can fast track the next series to build the numbers.

  9. I wouldn’t have described the This Week Live rise as “nominal”. If they can add another 15% next week, then again the following week then they’ll be sitting around the 500-550,000 mark which isn’t such a bad result for a 9:30 show.

    And, wow! ACA did well (114 million!)

  10. Ten will keep This Week Live where it is given the good increase in numbers and the fact that they are happy to keep The Americans on Mondays at 9.30 with half the audience that TWL gets.

    Arrow numbers are not dire yet – started dropping when they threw an extra episode at 9.30 with no warning.

  11. @ Alvar Yes Arrow has dropper off significantly. Is it heading down the road of being an imported ratings Turkey?
    The Mentalist was rating only a fraction higher earlier this year (I forget which timeslot it was in, as it has moved a fair bit).
    I would say the younger audience may have downloaded it ages ago as it was screened in the US months ago. Potentially the drop off is viewers losing interest, although I am still enjoying it!
    Can we blame channel 9 for intermittent programming? maybe, but not sure how we could really measure this. When it began on Wednesdays I knew it would be interrupted by Origin, nature of a 9 drama on Wednesdays CSI and Miami, plus Mentalist have all suffered this sport programming decision, they generally bounced back, and perhaps suffered from repeat fatigue rather than Origin…

  12. It would be nice if Offspring’s last 2 eps for 2013 get near its season 1 and 2 high 900,000’s or better seeing as it looks like offering a major shock. I thought last night’s was in many ways the season’s best. It has lost a little for me this year, but still the most compelling hour of telly all week!

  13. How long are we giving This Week Live? I’ll be generous and say another three weeks.

    In Melbourne at least, it shed a whole bunch of viewers in the first few minutes, and was down to about 52K viewers by the end.

  14. I’m glad Offspring got what Ten would consider really good numbers. Being on Wednesday nights, it’s had to contend with State of Origin and the leadership spill. The second half of the season has hit more of a stride (stronger storylines, better rhythm etc), and I hope that continues and is reflected in the numbers for the final two episodes.

    I left my TV on for This Week Live, but I wasn’t paying much attention and didn’t find it particularly engaging. I’ll probably give it another go next week.

  15. Technically David, wouldn’t Seven have won the 8:30pm slot (641,000 in 3 cities for AFL special plus 389,000 in 2 cities from Criminal Minds = 1,030,000) which is higher than Offspring’s 874,000?

    1. Jake not all of those shows were 8:30 – 9:30. It’s a difficult measure given the various markets, coding and timeslots. Would need to look at minute by minutes for overall eyeballs of networks so I have opted straight for the OzTAM titles and been careful in how I worded.

  16. Arrow has dropped off. Have the breaks for State of Origin hurt its numbers, or has its young audience gone and seen it elsewhere?

    A slight lift for This Week Live is still an encouraging sign and 405k isn’t awful given it airs at 9.30 on Ten.

  17. This Week Live deserves a lot better.

    I really think they should have had a Jess Mauboy and/or Eddie Perfect performance to end the show on a better note…

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