Gruen Planet: Sept 25
NRL or AFL? This week Gruen will explain why marketers are only interested in one of them.
- Published by David Knox
- on
- Filed under Programming
This week on Gruen, Wil Anderson, Todd Sampson and Russel Howcroft are joined by communications strategist Carolyn Miller and Bram Williams from Archibald Williams.
On Gruen Planet this week, as we push deep into September, you can almost smell, almost touch, almost taste the Rugby League and Aussie Rules Grand Finals. Yet, even though the two codes have fan bases of similar size, and even though the two grand finals will be among the most watched programs on TV this year, only one of them seems to appeal to marketers. Why?
Also, our screens are being bombarded with Defence Force job ads. The ADF is one of the biggest advertisers in the country, spending $40 million a year to attract recruits. What are the challenges of selling a job that might involve you being shot? And how hard is to convince women to join when sex scandals clog the headlines?
8:30pm Wednesday ABC1.
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6 Responses
As predicted winner was AFL
I personally don’t fit the demographic. Being Sydney born and now living in Brisbane, I was brought up in a very rugby league house, and unless the Lions or Suns or the finals are in the news then you get stuff all AFL coverage on FTA evening news. I have family in Melbourne who see little NRL coverage, so surely it depends on the state.
its AFL. Due to the demos the sport appeals.
David, you may have to re-inforce the ban on the “my code is better than your code” debate when everyone comes back to talk about Gruen.
If it’s on the table from a show’s actual content then it’s a fair viewer response. I’d probably allow it to stay confined to a relevant thread.
i think it has alot to do with what you and your parents grew up with. If you lived in the Western or southern or south eastern part of the nation then AFL or Australian Rules footy will appeal to you but if you lived in the north east part of the nation then Rugby League or Union will appeal, seemingly the only truely national sports are Basketball, Tennis, Netball, Soccer (football) and Cricket.