Legends Football League Australia: guide

2013-11-12_11177mate will screen the new Australian women’s gridiron competition, Legends Football League Australia from December 14.

“The LFL has developed a great fan base here in Australia and we feel 7mate is the perfect fit from an audience perspective for this emerging and entertaining sport”, said Saul Shtein, Head of Sport, Seven Network.

Expect big ratings for this one….

Under a new broadcast partnership between Seven and the Legends Football League, 7mate will have exclusive broadcast rights to all eight regular season matches of the new Australian women’s gridiron competition, as well as the LFL Australia championship match, Legends Cup 2014.

LFL Australia’s premiere season will include four state clubs: the Western Australia Angels, Victoria Maidens, New South Wales Surge and the Queensland Brigade. Stadiums include Skilled Park (Gold Coast), AAMI Park (Melbourne), CentreBet Stadium (Penrith) and nib Stadium (Perth).

“We have proven that there is a great audience for LFL in Australia. We were simply limited as to reaching a wider national audience, this partnership with 7mate opens the door to developing the next big Aussie sport”, said Mitchell S. Mortaza, Founder & Chairman, LFL Global.

The LFL on 7mate is scheduled to premiere on Saturday, 14 December at 10.30pm with LFL Australia’s ‘State of Origin’ as the New South Wales Surge host the Queensland Brigade in HD from CentreBet Stadium.

Saturday, 14 December 2013, 10.30pm
Queensland v NSW (CentreBet Stadium)

Saturday, 21 December 2013, 10.30pm
WA v Victoria (AAMI Park)

Saturday, 28 December 2013, 10.30pm
Queensland v WA (NIB Stadium)

Saturday, 4 January 2014, 10.30pm
Victoria v NSW (CentreBet Stadium)

Saturday, 11 January 2014, 10.30pm
WA v Queensland (Skilled Park Stadium)

Saturday, 18 January 2014, 10.30pm
NSW v Victoria (AAMI Park)

Saturday, 25 January 2014, 10.30pm
Victoria v Queensland (Skilled Park Stadium)

Saturday, 1 February 2014, 10.30pm
Bye week (No telecast)

Saturday, 8 February 2014, 10.30pm
NSW v WA (NIB Stadium)

Saturday, 15 February 2014, 10.30pm
Legends Cup 2014, LFL Australia Championship Game (NIB Stadium)


  1. The LFL will always have a supporter in me, I can’t understand how cricket has achieved the status it has, and the CGI-laced TV adds with explosions, flaming balls and Go-Go Dancers is an absolute misrepresentation of what you will get if you are stupid enough to buy a tivket to a game

  2. This will rate, because it’s on Seven. If it was on Ten people would be slagging this off and complaining the programmers are idiots, and there isn’t an audience- and it would get poor ratings.

  3. While the LFL may have had less-than-noble beginnings there has been a push for change since the sport has become international (a league in Canada, soon in Oz, Europe in 2015). Now that they’ve switched from lingerie to sportswear, the woman don’t show any more skin than many female track-and-field athletes.

    It is a shame that the sport has to be marketed in this manner to generate media attention but if it helps to raise their profile, and of women’s team sports in general, then I say it’s mostly a good thing.

    As always, we should defer to the opinions of the woman who actually participate. They take the competition pretty seriously and seem mostly content with how they are presented and represented.

    @Ruddeger – I actually LOL’d at that one.

  4. Im not sure it’s the outfits that are the issue – it’s the marketing. After all, most women’s sports don’t wear much, we just don’t call them the Lingerie Athletics League, or the Lingerie Gymnastics or Diving Teams, even though you’ll see more skin at those sports. Beach volleyball’s success has been underpinned by skimpy cozzies for years, not much difference between that and this.

  5. Armchair Analyst

    @Josh777. Completely agree. This wouldnt even get an FTA airing if they were not waring skimpy outfits. I will give this ago, dont know how long the contract is for but will atleast see how it goes. Yes 10.30 timeslot is anoying but hey if they put it onthe Weekend all the mothers and females would complain about it and how degrading it is too women. So in that case 7 has done a good thing here, but they have also opened themselves up for critisism if they dont pick up NBL or other less popular sports. I liked the Lingere Football League better. If you are a Legend doesnt that mean your not alive (dead). As others have said this is perfect for Maaaaaaaaaaaate.

  6. Good to see that LFL Aust. got a broadcast partner, even if it isn’t Fuel like LFL US. Delayed broadcast is to be expected (I think 1 week after the match?), but 10:30pm seems just plain insulting given the amount of time and effort these women put in. Don’t understand why 7Mate couldn’t play it of a weekend afternoon like Fuel. To below comments regarding the uniform, the same argument has been made by thousands in the US regarding their league but one main rebuttal trumps – if they weren’t dressed in these swimwear like outfits and played 3 hours games like their male counterparts, it wouldn’t be watched. Compare NBA and WNBA numbers for proof.

  7. jezza the first original one

    this looks like fantasy football to me……please confirm it is real and not a joke…. ch9 need to respond, maybe a reality pole dancing championship….

  8. I agree with par3182, hardly seems fair that women are wearing hardly anything (at least in that picture) to play. Guess that’s just how they try make people watch it which is a shame as they should be being watched for skill not looks

  9. Women running around in skimpy outfits and gridiron helmets.. The very blokey 7maaaaaate is the perfect home for it! I’m sure it’s a serious sport but obviously the network isn’t taking it too seriously. Sorry ladies..

  10. So, let me get this straight…

    The Lingerie Footb… sorry, Legends Football League can be broadcast in High Def, but the AFL cannot?

    Makes sense to me…

    Nonetheless, these women are ridgy-didge and are very skillful. Wish them the best of luck and congrats on getting onto Free To Air TV

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