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Cooking gives Seven the night as Schapelle, Dance struggle.

Ratings: MKR hits 1.95m viewers as Nine's belated Schapelle schedule and TEN's So You Think You Can Dance lag behind.

2014-02-11_1008Nine had always feared we would have tired of Schapelle Corby by Monday night and they were right, news specials and dramas on her last night struggled with audiences -so it was curious that they opted to gamble on her one more time.

Seven’s alternative offerings of Reality and US dramas gave them another big win on the second night of the ratings year, with My Kitchen Rules reaching a whopping 1.95m viewers.

Seven won with  a 33.7% share then Nine 23.1%, TEN 22.0%, ABC 17.9% and SBS 3.3%.

Seven News was 1.12m  / 1.10m. Revenge was 1.07m / 834,000, Home and Away was 997,000 and Million Dollar Minute was 478,000.

Nine News was 1.2m / 1.07m then The Block (1.07m), A Current Affair (990,000), Schapelle: Finally Free (627,000), Hot Seat (558,000). Dropping to 241,000 was the late finishing Schapelle replay.

TEN Eyewitness News (691,000) was best for TEN then Sochi evening (552,000), The Project (now also coded in two halves 499,000 / 362,000). So You Think You Can Dance Australia slipped further to just 365,000.

ABC News was 865,000 for ABC1 then Australian Story (777,000), 7:30 (704,000), Media Watch (624,000), Q & A (608,000), Four Corners  (590,000).

On SBS ONE Stephen Hawking’s Future Universe was best at 194,000 then Housos (155,000) and World News Australia (142,000).

ONE reached an excellent 8.4% share with its Winter Olympics evening coverage at 437,000.

Sunrise: 377,000
Today: 314,000
ABC News Breakfast: 76,000 / 51,000
Wake Up: 44,000

OzTAM Overnights: Monday 10 February 2014

27 Responses

  1. @ gabbo: I agree It is a show with talent and career goals, rather than people wanting 15 minutes of fame. I wish people wouldn’t say it is a crap show and destined for failure. I give credit to 10 for sowing it. MKR is on too many nights and never used to be on 6:30 Sunday (that was for Sunday night)! So initially the Sunday slot is better than the Wednesday slot. I get the feeling 10 is condemned if they do or do not.
    I choose 10 for SYTYCD because I find it more interesting than reno and cooking shows. We need diversity on TV. I just wish more would not be sucked in by the oversaturated 7 and 9!

  2. The reality market is over saturated and it was silly for Ten to think that more reality shows would solve all their problems. The best chance Dance has is on Wednesday or Thursday nights and going back to Modern Family on Sundays.

  3. SYTYCDA is well produced, well promoted and has all of the elements to be a great series whether you like dance or not. Out of the three competing reality shows, it’s the only one to have contestants with real talent rather that a bunch of stereotypes who are generally only good at being stereotypes!
    How good would it be if these three programmes rated roughly equally (dreaming!) instead of one juggernaut steamrolling all of the others.
    I fear that SYTYCDA will disappear before it’s over and on all objective measures it deserves much much better that that.

  4. I like SYTYCDAU. Though up against The Block and MKR, plus ABC is strong on a Monday night. It really doesn’t leave you many viewers. I think TEN should stick it out and maybe replay it on Saturday night on ELEVEN.

  5. SYTYCDA is a good show but it has been treated appallingly by Ten management.

    Putting it up against My Bitchen Rules and The Block was just suicide.

    And having it follow the low rating Project also contributed to it’s disastrous start.

    Ten has made some appalling decisions over the past few years and despite getting rid of some of the worst performers they have managed to hire equally incompetent executives.

    They can’t axe SYTYCDA cos they have spent way too much on it already. All they can do is just move it to Thursday to Saturday nights and let it sink quietly.

    It’s not the show – it was Ten executives stuffing it up. Sadly it will be the dancers who will lose out of all this.

  6. That project figure says it all! 7pm doesn’t work for the project! it’s too long. Ten need to think very hard here and move shows away from it’s current competition, either putting it forward like biggest loser @ 7pm or putting it back like dance 7.30 Sundays, 7pm Mondays.

  7. Good to see Ten coding The Project as two halves so we can all see what a complete disaster it is in the 7pm time slot. (Not that the 630 numbers are much to write home about either).

    Beggars belief they’d allow a show to do so much damage to their post 7.30pm lineup. What hope does any show following it have with such an insipid lead in?

    Put every high paid executive they have on the payroll in a room and don’t let them out until they find a workable solution to the ongoing debacle that is their 6-7.30pm programming.

  8. SYTYCD is going to be a very expensive show to produce in the live audience rounds (‘shiny floor’ shows always are). Ten doesn’t exactly have a lot of money to throw around. I doubt they will invest the money if it moves to 11 and halves its audience – it’ll either stay in primetime or be axed completely (I’m tending to think the latter). Its not like the Renovators where it is filmed completely in advance and they’ve already spent the money – they can pull the plug now and save some cash.

    I said SYTYCD would be a flop and it is. It’s not like it was so incredibly succesfull format when it limped off air previously.

  9. SYTYCD is going to be a very expensive show to produce in the live audience rounds (‘shiny floor’ shows always are). Ten doesn’t exactly have a lot of money to throw around. I doubt they will invest the money if it moves to 11 and halves its audience – it’ll either stay in primetime or be axed completely (I’m tending to think the latter). Its not like the Renovators where it is filmed completely in advance and they’ve already spent the money – they can pull the plug now and save some cash.

    I said SYTYCD would be a flop and it is. It’s not like it was so incredibly succesfull format when it limped off air previously.

  10. Don’t watch MKR. Don’t get the appeal.

    I watched SYTYCD last night and watched to block online this morning while I was getting ready for work.
    I get that people on here think it is a good idea to move SYTYCD to later in the week, but will whatever Ten replace it with rate any better.

  11. SYTYCDA should have started after the Olympics. It was a bad decision to squeeze it’s premiere in on Sunday night, and with MRK on Mondays’ it was not going to get better.

  12. Could Beverley at Ten now stop sitting on her hands.

    Strip TBL to five nights a week at 7pm as splitting The Project into two ratings codings shows a big turn off at 7pm.

    SYTYCD does not have any other nights that it could be shown as most nights have MKR and TB up against it. So I predict it moves to Eleven and be shown Thursday and Friday at 7.30 with American Idol straight after it on those nights. AI is actually rating quite well and they have not got to the final 12 yet.

    Nine deserves bad numbers for Corby news special – just lazy crosses to journalists and repeat footage

  13. Seriously, if Ten move SYTYCDA, what are they putting there? They’ve got no choice really. Its not blinkered programming, its reality!
    I’m surprised The Project haters aren’t out in full force today too.
    Nines programming is much more questionable for me. The same Schapelle telemovie two nights in a row? I’m not sure who thought that was a good idea. But what other options do they have? More TBBT?

  14. @WTVF, Mott and McGarvey have very different styles. Mott would always talk the talk, very outspoken about how irreverent and revolutionary his shows and strategy were going to be and how wrong the online community was going to be.
    Then when he turned out to be completely wrong about everything bloggers felt justified in returning serve.

  15. @Pertinax : You’re obviously a big fan of Nine and want to support them, but from what I can see Sochi scored 989K for Ten over two channels…good result…and perfect use of mutichannels…

  16. What time slot does everyone think SYTYCDA would work in, in the current period? At the moment the best they can do I think is move away from MKR and go Thur-Fri approach.

    Although I said to my brother the other day, Ten should’ve waited til mid-year and possibly gone up against House Rules and then it may have seen a bit more success. It’s really disappointing to see that there were a vocal group calling for it to be brought back, but it’s not getting supported.

  17. How likely in SYTYCD to suffer the Everybody Dance Now treatment?
    I have recorded the first two episodes, but I won’t bother watching them if it is likely to go nowhere.

  18. Dance is crap. Schapelle lost its chance.

    MKR second round isnt as good as the first round but still watchable.

    I think TEN has major stuffed up by putting there two biggest shows (BL and dance against the huge success of MKR (which is even putting the block to 1million)….about 30% less than it would otherwise get.

    Tens’ coverage of Sochi has been excellent. They are good at sport. They should never have lost the AFL (dumbest move ever).

  19. iheartABC – I concur. Ten will end up having to move it, just as they did The Bachelor, to a less competitive night where I daresay it may settle into better ratings (although it will be hard to recover from such a dismal start) If this happened a couple of yrs ago, David Mott would be hung out to dry. Beverley McGarvey certainly seems to be avoiding similar criticism. Any idea why?

  20. It’s not like Nine had anything better to show. TBBT is the only established show they have rating over 1m for 8:30pm.

    They beat Ten with Sochi. And they have now got 1.3m for Schapelle (for 4 hours) which is not too bad for a drama these days.

    Revenge lost nearly half of MKR’s audience so Love Child will probably do OK.

  21. I wouldn’t say that Dance struggled. You are much too polite.
    Let’s just call a spade a spade. It’s a turkey and it’s DOA.

    Amazing that 95% of punters knew this would flop but no one at 10 did?

    David, to what do you attribute the blinkered approach by 10 management to their programming? Do they have no idea at all or are they just throwing darts at cards on the wall?
    Whatever they hit, they make or commission.

    Next – Australian Idol followed by Perfect Match.

    Actually the latter is due for another run.
    Perfect 6.30 fodder to combat the execrable extra half hour of commercial newsd on 7 and 9.

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