Puberty Blues skews young for TEN

2014-03-06_0910First the good news: Puberty Blues was #1 in its time slot with 16-39 year olds and trended at #1 on Twitter.

At 538,000 viewers it managed to clear the half a million hurdle which is something several other local shows have not been able to do for TEN recently.

Now the bad news: 538,000 viewers for a local drama isn’t exactly anything to write home about and reflects the glum state of the network. Nor does the youthful audience address the bigger chase for 25-54s.

It was certainly not aided by the struggling Biggest Loser which had a lead-in of just 325,000 viewers. Loser is letting down the team badly, dropping from 520,000 as its Project lead-in and unable to go head to head with other Reality fare.

TEN wasn’t the only one with some challenges. ABC comedy shows Spicks and Specks (443,000) and The Moodys (339,000) are also doing it tough.

Seven Network won with a 35.1% share then Nine 28.6%, ABC 17.0%, TEN 15.3% and SBS 4.1%.

Even with its lowest audience this season My Kitchen Rules still managed to top the night at 1.6m viewers for Seven. Next were Seven News (1.11m / 1.04m), Home and Away (903,000), The Blacklist (869,000), Million Dollar Minute (457,000) and Chicago Fire (389,000 / 288,000).

Nine News (1.11m / 1.03m) topped Nine followed by The Block (1.09m), A Current Affair (925,000), Inside Story (700,000), Hot Seat (603,000). CSI: NY was 216,000.

ABC News (766,000) led ABC1 followed by 7:30 (597,000), Mad as Hell (596,000), Spicks and Specks (443,000), The Moodys (339,000) and Adam Hills: The Last Leg (320,000).

Best for TEN was TEN Eyewitness News (580,000) then Puberty Blues (538,000), The Project (311,000 / 520,000), The Bold and the Beautiful (405,000), The Biggest Loser (325,000) and The Good Wife (277,000).

Indian Ocean with Simon Reeve (223,000) led SBS ONE followed by One Born Every Minute (148,000), World News Australia (118,000) and Lilyhammer (69,000).

ABC2’s The Hive (310,000) was best on multichannels.

Sunrise: 355,000
Today: 273,000
ABC News Breakfast: 64,000 / 45,000
Wake Up: 33,000

OzTAM Overnights: Wednesday 5 March 2014

33 Comments:

  1. I didn’t watch any TV last night but I noticed that Puberty Blues tried their best to nab 3rd place in its 16-39 demos. PB is a show that is aimed between 15-36 years of age for women.

  2. Don’t watch that much TV but people should give this Puberty Blues a Chance.There’s nothing like it on Australian TV anymore.All the other shows of this type are either American or Canadian.

  3. I wanted to watch Puberty Blues. Think it’s excellent. But I went to watch last night at 8.30 and found out it wasn’t starting until 8.39, so I watched Spicks & Specks instead. I know it’s bad to kick Ten when they’re down but they brought it on themselves. And instead of trying to set themselves apart from the other networks, instead of working hard to win back viewers trust and viewership, they are just continuing to anger the few they still have pushing them further away.

    I still think Ten have the best crop of shows of all networks. But they burned all their good shows. TAYG, NCIS, Modern Family, Masterchef they were monster hits, but Ten managed to piss off these shows fans. Puberty Blues and Offspring are two of the best Aussie shows on tv. But if this is how they plan to get viewers well they’ve lost me. I hardly watch Seven anymore except news and MKR because of how they…

  4. James original: There was a 15 minute overlap for MKR and The Block according to the guides. It is difficult to make straight comparisons when these junctions are so fluid. I guess that makes us both right, MKR led for 15 mins and then PB led for 45 in the demo. I accept it may need better qualification.

  5. Was wondering the ratings for “Studio 10” are like. Wake Up should be axed ASAP and Puberty Blues is great Aussie drama. Enjoyed it last night.

  6. @ VVV – I agree with you. I’d like to watch both Neighbours and The Project, but never get to see The Project as I don’t want to miss Neighbours. If They were on one after the other, I’d watch both, as I suspect would many others. I do watch the repeat occasionally, but to have 1 hour of Neighbours and then The Project on Ten from 6:30 – 7:30 would be great.

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