Multichannel Survey: SBS 2 / NITV

In the next Multichannel Survey we look at the two SBS channels: the younger-skewing SBS 2 and Indigenous channel NITV.

Here are the answers supplied by SBS last week.

SBS 2

BRAND IDENTITY: A bold and provocative channel for younger audiences aged 16-39. A place for younger audiences to share their passion for emerging cultural ideas and experiences with diverse content from around the world that is edgy, adventurous and fun, and connects audiences with the world. A channel that delivers audiences content in the fast paced way they want it, when they want it and on a device they choose to view it.

TARGET DEMOGRAPHIC:
16-39

RATINGS / PERFORMANCE RESULTS:
Since relaunch SBS 2’s average evening audience is up 83.6% in its target demographic of 16-39 year olds.
Since the re-launch, SBS 2 reaches an average of 1.9 million People 16-39 each month that is an increase of 522,000 or 39.3% year on year.

In SBS 2’s first year since re-launch, a total of 124 broadcasts had a combined audience of over 100,000. A total of 8 broadcasts broke the 200,000 mark, 6 of which were A-League matches.

In March SBS 2 had a Combined Metro and Regional reach of 5.77 million. This was a 819,000 (+16.6%) increase compared to March 2013.

KEY FIRST RUN TITLES:
The Hyundai A-League Friday night live matches, The Feed, Orphan Black, If You Are the One, Tropfest TV, Stand Up @ Bella Union, The Sydney Gay and Lesbian Mardi Gras 2014, Tropfest Australia 22, Skins (The Final Series), Utopia, Bullet in the Face, Threesome, Love and Sex in the Age of Pornography, Junior Eurovision 2013, Movie Mayhem with Marc Fennell.

UPCOMING FIRST RUN TITLES:
Orphan Black Series 2, The Eurovision Quiz Contest, Unplanned America, A-League finals, Real Humans Series 2, In The Flesh Series 2, B Movie Mayhem with Marc Fennell, SLICE Thursday Night Docos, Sex Box, Frisky Business, South Park Series 18 (fast tracked)

RECENT SUCCESS STORIES:
SBS’s broadcast of the Hyundai A-League Grand Final delivered SBS 2 its highest audience since the channel re-launched in April 2013, with an average combined metro and regional audience of 358,000 (247,000 Metro and 111,000 regional) for the match.

The Sydney Gay and Lesbian Mardi Gras 2014 on Sunday March 2 saw the channel record its 2nd highest audience for the year-to-date, with an average combined metro and regional audience of 212,000 (142,000 metro and 70,000 regional). The coverage reached 458,000 viewers (307,000 metro and 151,000 regional) based on five minute consecutive viewing.

Hosted by comedian Tom Ballard, Walkley nominated journalist and presenter on SBS 2’s The Feed Patrick Abboud, and actress and musician Heather Peace, SBS 2’s coverage showcased the best of the parade, capturing the spectacular floats and outrageous costumes with a variety of feature reports about the parade participants.

FIRST-RUN AUSTRALIAN CONTENT:
The Feed, Tropfest Australia 22 and Tropfest TV, Sydney Gay and Lesbian Mardi Gras 2014, Stand Up @ Bella Union, The Eurovision Quiz Contest and Unplanned America.

CATCH-UP SHOWS FROM PRIMARY CHANNELS:
Key SBS ONE entertainment properties with crossover appeal are encored on SBS 2 as part of our multichannel strategy. Vikings, RocKwiz and the 2013 and 2014 Eurovision Broadcasts have been offered as catch up on SBS 2 since the channels re-launch in April 2013.

Catch up viewing for both SBS 2 and SBS ONE shows can be accessed through SBS ONDEMAND.

PREMIUM HD CONTENT:
Every A-League match night on SBS 2 is simulcast on SBS HD to offer football lovers the highest possible picture quality.

PLANS OR INTENT TO SWITCH PRIMARY CHANNEL TO HD:
On other nights SBS primary channel SBS ONE is simulcast in HD.

Source: OzTAM 5 City Metro + RegTAM Regional FTA Database; 5 City Metro + Combined Aggregated Regional Markets inc WA; Network SBS 2; 1-Mar 2012 to 31 Mar2014; Total Individuals inc Guests and People 16-39; Average Audience and 5 Minute Consecutive Reach. Consolidated data (Live + As Live + TSV).

NITV (National Indigenous Television)

BRAND IDENTITY:
The National Indigenous Television (NITV) is a channel made by, for and about Aboriginal and Torres Strait Islander people. Through us, this is a channel for all Australians.

NITV is proud to inform, educate and entertain its Indigenous and non-Indigenous audiences about the issues that matter through providing a rich diversity of culture, languages and talent. The channel’s programs are primarily commissioned or acquired from the Indigenous production sector, and it is home to the only nightly television news service that covers Aboriginal and Torres Strait Island stories from across the country.

TARGET DEMOGRAPHIC:
NITV’s programming schedule targets a diverse audience across Indigenous and non-Indigenous communities. Reflecting stories from Aboriginal and Torres Strait Islander people, made by, and for these communities, the channel targets both metro and regional audiences.

RATINGS / PERFORMANCE RESULTS:
From its beginnings in 2007, NITV has continued to grow since it launched as part of SBS on free-to-air television in December 2012.  It now reaches 95% of Australian homes. A 2013 McNair Ingenuity audience research report shows that 91% of Indigenous Australians aged 18 and over are aware of NITV and almost four in five have watched it.

In March 2014, NITV’s online Campfire website broke new ground with 100,000 visitors. Page views in the same month reached a record 360,000, surpassing the previous record high of NITV’s Free to Air launch in December 2013 of 294,617.

The channel received two Walkley finalist nominations within its first year as a free-to-air broadcaster, has received awards from the Indigenous community including 2 Deadly’s and its children’s show Move it Mob Style was nominated for the 2014 TV Week Logie Awards.

KEY FIRST RUN TITLES:
Colour Theory, Move In Mob Style, The Tipping Points, Awaken, Markgrook Footy Show, Hard Rock Medical, In the Frame, Fusion, Characters of Broome.

UPCOMING FIRST RUN TITLES:
From the Western Frontier, Kriol Kitchen Series 2, Our Stories, Our Way, Every Day, Innocence Betrayed, Milpurri, Black Friday, The King’s Seal.

RECENT SUCCESS STORIES:
The channel’s stability and structure following its transition to SBS has enabled a continuous flow of production work for the Indigenous sector.  The results have featured on-air with new major commissions premiering each month of 2014, including lifestyle cooking show, Kriol Kitchen, three-part documentary series, From the Western Frontier and the groundbreaking initiative of mini-documentaries from around Australia, Our Stories, Our Way, Every Day.

NITV movie programming delivers strong audiences to the channel across both metro and regional markets. Some recent successes include The Tracker (48,100 combined) and Rabbit Proof Fence (47,400 combined).

FIRST-RUN AUSTRALIAN CONTENT:
Colour Theory, Kriol Kitchen, The Tipping Points, Secret Country, Move It Mob Style, Around the Traps, Awaken, The Marngrook Footy Show, Murri Carnival, Koori Knockouts.

CATCH-UP SHOWS FROM PRIMARY CHANNELS:
NITV hosts a second run of SBS programming that has particular relevance to Indigenous and Torres Strait Islander communities, including the current affairs show Living Black, A-League matches and the upcoming John Pilger film, Utopia.

A number of first run NITV programmes have encored on SBS main channels, including NITV News in Review, In the Frame and The Marngrook Footy Show.

NITV programming features on the SBS On Demand service with an average of 60,000 chapter views this year-to-date.

PREMIUM HD CONTENT:
N/A

PLANS OR INTENT TO SWITCH PRIMARY CHANNEL TO HD:
N/A