Family Feud simulcast to continue next week

TEN is set to continue its simulcasting of Family Feud into a second week.

From Monday it will air at 6pm on both TEN and ELEVEN. On ONE COPS will screen from Monday – Wednesday with the Commonwealth Games screening from Thursday night.

TEN’s launch of Family Feud has caused much discussion in the industry because its ratings, as high as 719,000 cleverly merges all three channels into a single number (OzTAM allows this when the programme is simulcast in the same timeslot). But it also means we are unable to see how it is performing on the primary channel, for direct comparisons with other channels.

While some have suggested the network is fudging the figures, others have acknowledged it as an astute way to launch a new series. But on Wednesday the show could not retain its TEN Eyewitness News numbers into Family Feud despite adding two extra channels.

TEN has confirmed to TV Tonight it will continue the simulcasting into next week “as we review and analyse the strategy.”

Programming Chief Beverley McGarvey said in a statement, “Network Ten has always been known for its innovation. The innovative scheduling of Family Feud this week at the same time across our three broadcast channels gives us a way to bring this exciting new show to as many people as possible. We are very pleased with the initial ratings for Family Feud. It is a good start. We have also had very positive feedback from advertisers and agencies about the show and our innovative scheduling of it.”