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X Factor return trumps Voice: Kids, Thorpe interview.

Ratings: TEN's Ian Thorpe interview grabbed world headlines but lands under the magic million as X Factor shows who's boss.

2014-07-14_0950When TEN learned Seven would launch The X Factor at 6:30pm on Sunday they hurriedly moved their Ian Thorpe tell-all to 6pm.

Here’s why: last night The X Factor returned to 1.23m viewers, trumping The Voice: Kids (1.15m) and the Thorpe interview (982,000).

In the end it moved the interview up against the top rating show of the night: Seven News. In truth the show’s lengthy 90 minutes would have affected its ability to deliver a higher average.

Last night TEN’s interview was trending at #1 nationally on Twitter. But 20 minutes after it ended, X Factor had taken over the top 10 trending hashtags and Thorpe was out of the Twitter pool. Of course TEN’s true value from the interview should never be seen as numbers alone. Getting a world scoop helps send out a strong message about the news department headed by Peter Meakin.

But Sunday belonged to Seven Network, winning the night with 31.2% then Nine 26.8%, TEN 21.3%, ABC 14.9% and SBS 5.8%.

Seven News topped the night (1.36m) then X Factor (1.23m). Next for Seven was Sunday Night (1.17m) and the final episode of the axed drama A Place to Call Home holds its head high at 1.05m. More viewers watched that than Ian Thorpe.

Nine News (1.2m) was best for Nine then The Voice: Kids (1.15m), 60 Minutes (1.13m), House Husbands (787,000) and The Mentalist (435,000).

Ian Thorpe: The Parkinson Interview pulled 982,000 viewers for TEN followed by MasterChef (956,000), Extant (614,000), TEN Eyewitness News (466,000), and The Graham Norton Show (284,000).

Grand Designs (920,000) led ABC1 followed by ABC News (819,000). Silent Witness was 672,000, Compass was 390,000 and The Tunnel was 356,000.

FIFA World Cup post match (297,000) was best for SBS ONE. In primetime it was Pompeii: Cellar of Skeleton (289,000), SBS World News (196,000), Tour de France (182,000) and Jabbed (181,000).

Thomas and Friends (250,000) topped multichannels for ABC2.

OzTAM Overnights: Sunday 13 July 2014

28 Responses

  1. Mm…. The voice ends in two weeks so after that will only be kids and X factor. But yes I don’t see why nine couldn’t put kids on when the block or bob is on.

  2. Loz. When the voice came back to television this year they were on three nights a week and it has only been the last few weeks that it has dropped to one and the same will happen to the X factor, that will drop down to one in the coming weeks if it works the same as last year. Have to agree three singing shows are too much at one time am surprised that 9 did not keep the voice kids until later when there were no singing shows at all, am sure the voice or voice kids will fall by the wayside, don’t think they can keep two shows the same going at once..

  3. A Place to Call Home has managed to maintain a steady audience all season despite fluctuating start times – its almost as though they were setting it up for failure with their scheduling. While last night’s episode had a conclusion of sorts, it just didn’t feel like the story was finished and there were so many stories that needed further exploration in the next season.

    Launching The Voice Kids early paid off for Nine, with X Factor launching much lower than last year (from memory).

  4. Is anybody on this blog concerned that the overall ratings appear to be dreadful, with just about everything around the million mark, and nothing much more?

    For a country of over 23 million people(?) there should be far better figures for just about every program, or is it just the quality of all programs is so bad, people are looking for alternatives to FTA Television?

    1. Last week there were shows with over 2 mill, so there are still decent numbers to be had for Event TV. If you put singing show v singing show it stands to reason the audience will divide.

  5. @William – I disagree. The voice shows only are on one night each now and x factor on three. Hardly overkill, unlike the many big bang and modern fam repeats. Nine and seven won’t axe them as they are the only singing comps around now.

  6. I’m quite disappointed with the axing of APTCH, I understand that it’s not appealing to the demographic which channel seven is after. But as a teenager myself I don’t understand what more 7 can ask of a show with is based like 50 years ago and the main story line follows a woman over the age of 40! Do they seriously expect the younger audience to give in to this show. I acknowledge that it’s a fantastic production but their expectations are too unrealistic, I mean it got over a Million viewers! What more do they want?

  7. Wow…..would be a long time since Ten has pulled close to one million Viewers for a show at 6pm.

    Would love to know the figures between 6pm and 6.30pm.

  8. Interesting to see that despite a new set, and opening, Seven News in Sydney continues to perform poorly, and let down the whole primetime ratings for 7 in Sydney. On Saturday, ratings fell below 200k. You would have to suggest that Mark Ferguson is not appealing to viewers.

  9. We do not need 3 singing shows in one week and that is overkill. I think The Voice is going to get axed sooner rather than later and I think The X Factor as well as it premiered soft

  10. Really enjoying TheTunnel at the moment.
    Just as good as the original, I think.

    The two leads, Clemence Poesy and Stephen Dillane, are doing a damn fine job .
    Poesy is especially endearing – almost but not quite as good as Sofia Helin as the inimitable Saga.

  11. What is with everyone saying The Voice kids should of got more viewers than The X Factor. The X Factor is way better than The Voice Kids and The Voice because it actually makes stars.

  12. Not a fan of the voice or voice kids but really love X Factor, thought it would do better in the ratings but still a fantastic show, we have great talent in Australia and I am sure tonight will be just as good.

  13. Glad to see APTCH over 1m viewer and proved that it is worth to bring Season 3 back no matter which channel it gonna be….Look at House Husband number and it is still going….
    Channel 7 needs to admit that they made a mistake but now happy to bring it back the season 3.

  14. @David not sure why you would say something like APTCH could hold its head high because it beat the Ian Thorpe interview especially since they were not up against each other. So the voice kids can hold its head high because it beat APTCH?000

  15. I watched the Ian Thorpe interview and l found Parko seemed to get stuck on the gay part. 1.5 hours of asking similar questions was definitely to long.

    I did not watch the X Factor nor Kids cause l think there are to many of these shows. I am enjoying Masterchef again l have to admit.

  16. I am over all singing talent shows, I reckon both Seven and Nine have exhausted that particular genre.
    Terrific that A Place To Call Home got over a million viewers, shows up what a dumb decision it was from Channel 7 to axe it.

  17. That’s a soft start for X Factor. I was expecting more. But yeah The Voice Kids won in Syd and Melb and Thorpe’s interview did better than X Factor in Syd too.

  18. I dunno if 80k more is a “trumping” but 1.2 million is the lowest premiere since Seven’s first season in 2012. So, good job kiddies.

    Even though I’m not a huge fan of The Voice I hope it makes an impact on The X Factor’s ratings tonight.

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