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iiNet traffic boost due to Netflix

Netflix is already accounting for 15% of iiNet's internet traffic.

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So far there are no numbers for Netflix’s official Australian subscribers but iiNet says it is already accounting for 15% of its internet traffic.

The country’s third-biggest fixed-line internet company is offering unmetered downloads as part of its partnership with the US streaming giant.

“Netflix has already reached 15 per cent of iiNet’s consumer traffic in the first two days since launch. We are terrifically excited by the response,” an iiNet spokesman told Fairfax.

The streaming giant is currently offering a free one month trial.

Fetch TV, which also partners with Netflix, also talked up their numbers.  CEO Scott Lorson, said, “Fetch TV had high expectations for take up by our subscribers. Results through the first week have exceeded those expectations.”

But Australians who access Netflix US through a VPN have access to some 7000 more titles than those currently offered via its local portal.

Netflix chief executive and founder Reed Hastings  said, “We couldn’t be more happy with the content we have got, the service quality, the relationships … it’s such a joy for Netflix to start to be a global company,” he said.

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