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Sonia & David ready to recharge Mornings

In the morning television battle, interpreting the ratings is not always straightforward.

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In the morning television battle, interpreting the ratings is not always straightforward.

Such is the competition that none of the three commercial shows code head to head.

Seven’s Morning Show codes into two figures: 9am – 11am / 11am – 11:30am. Studio 10 also codes an “Early” figure and another for the bulk of its show. Nine’s Mornings codes as a single figure across its 9 – 11am run. Whether that puts it at any disadvantage is a point of some contention, depending on whom you ask.

There are also strategic overruns from breakfast shows designed to prop up numbers too.

But while The Morning Show regularly wins in the ratings, it was good news last week when Mornings managed a rare win over its key competition on Wednesday.

Tomorrow Sonia Kruger returns to the chair alongside David Campbell from 9am on Nine.

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