Netflix estimated at 559,000 Australian homes
408,000 homes during May. 559,000 homes in June and rising.
- Published by David Knox
- on
- Filed under Streaming
June 2015: % and Number of Households with Netflix, by Fixed Broadband Provider
Research group Roy Morgan has released data on the number of Australian homes with Netflix.
While May figures showed that a million Australians in 408,000 homes had Netflix, in June it rises to 1.42 million people in 559,000 homes.
According to the report, Netflix subscription rates vary dramatically across different internet service providers and type of connection. When the US-based subscription video on demand (SVOD) service launched locally in March, fixed internet providers including Optus and iiNet made deals to offer inducements including extended free trials and unmetered streaming to new or existing customers.
By June, 16.8% of households with fixed broadband through iiNet (or one of its standalone subsidiaries Internode, Westnet and Adam, all with equivalent deals), had Netflix—a rate almost three times the total norm of 6.1% and exactly double the 8.4% uptake rate among fixed broadband homes. 11.7% of Optus’s fixed broadband customers had Netflix—almost 40% above the fixed broadband norm.
In numbers, this means 113,000 Netflix homes are streaming through iiNet’s fixed broadband network, slightly more than the 102,000 using Optus despite the latter supplying fixed broadband to almost 200,000 more homes overall.
Source: Roy Morgan Single Source, June 2015 n = 2,208 Australians 14+. * iiNet Group includes iiNet and subsidiaries Internode, Westnet and Adam
9 Responses
Unlike Mick Fanning Foxtel won’t find it so easy to punch this surprise attack away. Not least without a major change to the gouging model they currently have in place.
we have NBN and zero issues with Netflix and even though the content is still far less than the US, new shows are added all the time. Can’t wait for Longmire season 4!
It’ll be one less soon, I watched everything that they had worth watching in my free trial month.
So this must be why my internet has slowed almost to a halt every night, getting increasingly worse the last couple of months.
A great business plan. Build a video store on a toll road and wait for someone else to fix up the traffic jam! The congestion may ease when the free trial period is over and the ISP’s buy some more bandwidth. Not much you can do if, like me, you’re stuck on a RIM. (Remote Integrated Multiplexer)
I could never watch a movie on FTA again, after getting used to watching movies without interruptions!
Try a PVR and Skip ads. Too easy.
Enjoy it while you can! Foxtel started without ads.
The CEO stated there would never be ads because the user base would just leave.
The internet always has options, more if you have a VPN.