★★★★★ 0/5

Audience Inventory 2015: survey starts here!

There has never been a more important time for you to send a message to the networks. Here's how.

13
Leave a comment

70ai

Streaming services, Reality TV overload, late starts, illegal piracy, ABC independence -there has never been a more important time for TV Tonight‘s annual Audience Inventory.

This is your chance to tell us how you watch TV, what’s important to you, what pisses you off, and what channels get your loyalty.

This is the 7th year of the survey, and with the addition of a section devoted to Streaming TV it is now bigger than ever.

This year there are over 40 questions across such topics as:

  • Reliable Programming and Late Starts
  • Netflix, Stan, Presto & Streaming
  • Timeshifted viewing
  • Catch Up and Second Screens
  • TV Guides
  • Issues in Television
  • PVRs & VPNs
  • and more!

Previous surveys have been received press coverage so your participation in sending a message to industry is crucial.

It will take you at least 10 minutes to complete -make sure you are not distracted.

Entries close August 29.

Hope you can join in!

thanks, David.

TAKE THE SURVEY HERE!

13 Responses

  1. I would have liked to have seen 2 more specific questions about annoyances which are of a technical nature and where the remedy can be implemented by regulation without affecting the networks individuality or competitiveness. The size, brightness and screen position of watermarks and ensuring that the sound volume level of all TV streams is consistent. Both of these have nothing to do with program content or delivery and as such are able to be regulated. (In our old analog TV system the sound volume was regulated by the transmission specifications in the same way that FM Radio stations are today.)

  2. i had to google what is ‘the reach rule’ & ‘anti siphoning’ a short explanation would have been helpful as i wouldn’t think most readers would be particularly knowledgeable about exactly what they mean. I had a rough idea but not enough to accurately say how important those issues are to me.

  5. It’d be too late to change now, but you’ve put Fetch TV in the streaming category, and while yeah, you’re streaming the channels via broadband, it acts essentially as a Pay TV service, not as a streaming service like Netflix, Stan or Presto. I’d move Fetch to Pay TV next year.

    1. With such detailed questions, yes of course networks take interest in the results. ABC for instance has taken great pride in being most viewed, most trusted network in the past (“better than a Logie” I think were the words they used). There are topics in early surveys that have since been deleted as they have been addressed, so again it does add anecdotally to industry change. But the survey is not designed principally to effect change. It is a snapshot of how we are watching. In this context the results are very important when the total surveys are high. Hope this answered your question.

    2. Yeah, there’s a few questions / angles that could do with being better worded / defined. That’s not a criticism, by the way, just an observation – it’s why survey design is something of a specialty, particularly when it comes to surveying humans ;).

      David, have you ever thought about reaching out to any market researchers or survey methodologists in your contacts?

      1. Thanks. Survey is a snapshot, not scientific, otherwise it would need equal numbers of respondents in each market etc. When you look at results across successive years the results show subtle shifts, which tells me it is a pretty good snapshot. If they were erratic they would be less indicative.

Leave a Reply