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New TV categories added to AACTA Awards

New Lifestyle category plus 4 new Subscription TV categories, as AACTAs open for entries.

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The AACTA Awards have added five new TV categories, including Best Lifestyle Program and four Subscription TV categories, following its partnership with ASTRA, bringing the total to 25.

The new STV-only categories include Best New Talent, Best Male Presenter, Best Female Presenter and Best Live Event Production.

AFI | AACTA CEO, Damian Trewhella, said, “Australian television resonates deeply with audiences at home and abroad, with a number of our popular dramas exported to 80 countries around the world. The AACTA Awards put an internationally-recognised ‘stamp of success’ on our best productions, helping to increase sales and grow these audiences.

“We know that AACTA Award wins and nominations generate huge exposure and sales for our television productions. More than 80% of last year’s AACTA Award winners said their win directly benefited their television network, and 75% said their win benefited their career either through new job offers, their series being renewed, or by receiving funding for new projects. These findings are consistent with our research over the last five years since the Academy launched, and we look forward to creating more opportunities for this year’s nominees and winners.”

AACTA also today announced two new juries – a subscription television live event production jury, and a subscription television presenters and new talent jury – in addition to its 14 existing juries.

Andrew Maiden, ASTRA CEO, said: “ASTRA is delighted to be partnering with AACTA to promote subscription television. Our members invest $800 million in local content each year, producing bold and distinctive programs that often set us apart from free-to-air television. We look forward to recognising the high quality content produced for subscription television which stands up amongst the best Australian television has to offer.”

The 6th AACTA Awards will take place at The Star on Wednesday 7 December, and broadcast on Seven, preceded by an Industry Luncheon on Monday 5 December in Sydney.

Entries are now open for Television categories on the AACTA website.

AACTA also has a new membership drive for jurors across all feature film, television, documentary and short film juries. Applications close Friday 20 May 2016.

Trewhella said that the Australian television landscape is again looking healthy for 2016, with a number of new dramas likely to add to strong competition alongside returning dramas.

“This year is looking like another bumper year for Australian television. The year started with Channel Seven’s miniseries Molly drawing exceptional audiences hot off the success of Seven’s AACTA Award- winning Peter Allen: Not The Boy Next Door, while the reality television juggernaut continues to resonate, with the hotbed of past AACTA Award competitors My Kitchen Rules, Masterchef Australia and The Voice Australia again blitzing ratings.

“ABC TV continues its commitment to home-grown comedy, with Comedy Showroom among its new productions. This impressive series pilots episodes from Australia’s top comedic talents for audiences to have their say on who is commissioned for a full series.

“We’ve been delighted to screen a number of TV exclusives on the big screen for our members thanks to our friends at ABC TV and Foxtel, with the new season of Rake praised by our viewing members for its return to form, and screenings of Cleverman and Secret City to come.

“Fans are eagerly awaiting returns from Love Child and AACTA Award winning drama Offspring, while Wentworth returned with a fierce first episode this week. We’re also looking forward to new dramas, including SBS’s upcoming Deep Water by Blackfella Films which features an all-star cast including William McInnes, Danielle Cormack, Noah Taylor and Yael Stone. We look forward to seeing which productions are nominated later in the year,” Trewhella said.

Louise Fox, writer and co-creator of Glitch which won the AACTA Award for Best Television Drama Series last year, said winning added significant gravitas to the production.

“Winning the AACTA Award for Best Television Drama Series last year gave Glitch greater visibility, respect and kudos from within and outside of the Australian industry. It also allowed us to promote the title as having won a national award that has equivalents that could be understood internationally.”

Speaking of AACTA’s new subscription-only television awards, Trewhella said he hoped the move would equally propel the careers of those nominated and awarded.

“AACTA has worked with the industry to create a number of new television awards since the launch of the Academy in 2011, including introducing 10 new television craft awards in 2013, and we will continue to assess industry need and feedback in relation to any future additions to ensure relevancy and best- practice.

“We’re very pleased to extend the reach of our footprint into dedicated subscription television awards, and our partnership with ASTRA marks an exciting new pathway for recognising new Australian talent and adding a new level of recognition to live events broadcast on subscription television.”

Disclaimer: AACTAs advertises at TV Tonight.

One Response

  1. good to see some extra television awards for the AACTAs.

    Good to see the Best Lifestyle Program get introduced. Could potentially get some good daytime tv lifestyle shows some well deserved recognition.

    The four new STV awards are a great inclusion – but it’s a shame its only limited to STV. I understand why it is done so (sponsorship!! As much as I dislike it, businesses need it).

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