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ninemsn to rebrand as nine.com.au

Nine has announce ninemsn will be known simply as nine.com.au from late June.

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Nine has announced a rebrand of its ninemsn website, to be known simply as nine.com.au from late June.

In 2013 Nine Entertainment Co acquired Microsoft’s 50% share of a joint venture which operated for 16 years.

Alex Parsons, Nine’s Chief Digital and Marketing Officer, said, “We started a branding process late last year which looked at how we could unify the Nine brand family further. We relaunched 9Go! and 9Gem, launched our new channel 9Life and video-on-demand product 9Now, and redesigned Nine’s corporate identity to be in line with our new brand ecosystem – all united by the iconic Nine dots. In doing so, we have created a family of brands which consumers both know and trust – to bring them the content they love.”

Changes to ninemsn do not impact Nine’s strategic partnership with Microsoft, with Nine remaining the exclusive sales agent for Microsoft’s suite of advertising properties in Australia and NZ.

“We have remained a pioneer of the digital media landscape for close to 20 years, and I assure you our investment will reload our flagship digital brand for the future as we set about creating a more powerful media network, driving greater synergy between our broadcast and digital assets, and providing consumers with the widest breadth of content, when and how they want it,” Parsons concluded.

4 Responses

  1. As an avid user of the Microsoft eco-system (Windows 10, Windows Phone, Xbox, Outlook, Skype ect.), Ninemsn did nothing for me.

    Normal MSN (msn.com/en-au/), has integrated features if you’re logged into the website, but ninemsn has not such advantage.
    So like ninemsn has an “outlook” button, but it just goes to the website, but normal msn it’s built in, telling you if you have an email or someone sent you a message.

    I do think it’s in Nine’s and Microsoft’s best interest to have the website branding split. Might mean 9’s website is less clunky.

    All that’s left is for Seven to split from Yahoo.

    1. A little surprised that it’s taken this long too. There’s been reports ever since MS started rolling out their own local MSN portals that they were pushing affiliates hard to drop the existing joint *msn names so as to not dilute the brand. MS rolled out their Australian portal mid-late last year.

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