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TEN, WIN deal tipped “soon”

An affiliate deal between TEN and WIN could be announced as early as this week, reports suggest.

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An affiliate deal between TEN and WIN could be announced as early as this week, according to media reports today.

The Australian tips TEN will agree to a deal with WIN for less than 40 per cent of its gross revenue.

AFR notes Nine will increase its advertising spend on Southern Cross’ radio assets, including the Hit Network and Triple M, by as much as $10 million.

Deutsche Bank analyst Entcho Raykovski estimated Southern Cross will reap a $50m-$60m revenue increase after signing with Nine.

Southern Cross is still expected to negotiate with TEN for northern NSW as Nine already provides its feed in the area through NBN.

Southern Cross is affiliated with Seven West Media in Tasmania and does not have licences in Western Australia. Nine would be reliant on WIN taking its signal in those areas, and could be relegated to the regional network’s West Digital Television, which is a joint venture with Prime Media Group.

21 Responses

  1. I like the bit where it says nine will.increase its advertising spend on austerio radio station’s none of them rate .No one is listening to 2day fm.lot a good that will do nine .Win is the biggest winner here WIN will only be paying 30 % instead of Southen cross 50 % in revenue and ten aligns itself with Australia’s biggest television network WIN television has a much bigger audience to show case its programming and TEN can charge southern cross a lot more to broadcast its programmes in northern NSW .nine hasn’t got any big hits this year so that’s a problem when trying to attract advertisers for southern cross .it needs the revenue badly to afford to pay nine its 50 per cent share of revenue.

    1. Sydney is the only market where the hit network is failing. It’s doing just fine in other cities, likewise Triple M network.

      I don’t think WIN is the winner at all. We don’t know what it’s % deal with Ten will be. Ten will be pushing for as close to the 50% Nine got as it can. And WIN’s ratings are going to fall by about 50% – that is a lot less revenue for WIN.

      As for WIN being “the biggest TV network” – not sure in the business world land mass really matters. It’s population reach and revenue.

      1. the percentage deal I am hearing is 30% or 32% tops as ten needs wintv market it is after all the biggest tv network in Australia WINTV .. so win is the big winner SC.paying fifty percent in this climate with dwindling tv ratings and huge cost overheads and a dwindling radio market which has collapsed in Sydney that’s a lot of revenue to pay nine wwhen revenue is so limited .southern cross can not even show all of nines digital channels .

  2. For northern nsw there’s actually no reason that nbn could (even though it’s owned by nine and highly unlikely) could actually carry channel ten and be nine-owned ten affiliate and leaving southern cross to carry channel nine just to keep the same branding all up the east coast. Probably won’t happen (and the current media laws might prevent it but I’m unsure)

    1. Impossible scenario what you state more likely WIN television could easily transmit there to broadcast TEN programming its always wanted to be in northern NSW .it nearly bought NBN before nine jumped in .that would take a chunk of nines revenue from NBN .don’t put it past Bruce .he certainly can afford to do it .

    2. Ah, that wouldn’t work. NBN is and owned and operated Nine Network station. You are suggesting a Nine owned station dump it’s own programming and sign an affiliate with a rival network – Ten.

  3. It would turn out to be a big dog’s breakfast for WA. GWN7 is under Prime, and Ten West is under Prime and WIN. If Ten West were to go with the WIN-affiliate only, what is Prime going to do?

    1. As the first story stated, in the first line…This is only re Southern NSW, Qld and Vic.
      Not WA, Not Tas, Not Northern NSW, Not SA, Not NT.
      This has nothing to do with Prime or Seven.

  4. This is gonna get messy. Here in Mildura we have a separate Channel 10 that was put together by the local Win and Prime companies. How this is going to pan out is anyones guess. We missed out on Aggregation altogether back in the day. We only had Vic (WIN) and the ABC. We only got a separate channel 7 (Prime) in about 1997. Then we got a half baked community licence for SBS from the local TAFE. I hate to think what this decision is going to mean and to top it off we are on the far south western border of NSW.

    1. Sounds similar to Tassie. We have Sth Cross (7) and WIN (9) co-owning the Ten channel. If I’ve interpreted this article correctly, fair chance we will stay with exactly the same setup come July 1. I think you’ll be the same.

    2. The SBS service wasn’t so much half-baked as half-powered. It was a full-time SBS service on a “national” licence, but low powered and funded by community donations.

      I agree with glennc that Mildura’s TV is likely to stay pretty much the same, though it may soon see the out-of-district Victorian ads on the Ten stations and not the Nine ones.

  5. The Northern NSW situation could be messy. As I understand it NBN services Newcastle & environs. This leaves a big chunk of the state (Tamworth, Tweed etc) to be covered. Interesting times.

    1. Nine-owned NBN services north of the Central Coast, up to the Gold Coast and Tamworth/New England up to the Qld. border. Sydney’s northern beaches get a better signal from NBN’s Bouddi transmitter , with several transmitters on the Gold Coast and all points in between.

  6. If I was at Ten l would tell SCA to go jump. They would have no programs in Northern NSW and other areas they play. Let Win play in the area up against Nine/NBN. If the reach rule is dropped then all bets are off.

      1. It is possible WIN can purchase SCA Northern NSW assets and.thereafter be Tens partner in that area. Ten could easily refuse licence to broadcast their programs and.force SCAs hand. Like WIN now no programs no revenue.

    1. There’s no WIN presence in the Northern Rivers of NSW. There’s NBN which is run by Nine and Southern Cross which broadcasts Ten content currently. So it’s actually Ten who find themselves without a market.

      1. This is between WIN, Nine & TEN. As you say, there’s no WIN presence north of Sydney. Nine owns NBN so things will remain unchanged in north coast/New England NSW. TEN still has the north coast market with Sthn Cross.

        1. It could also benefit Nine in the long run. SCA will be dropping the Southern Cross branding altogether and will be using the Nine logo onscreen. NBN currently has a logo with the dots and the letters NBN. Nine can now drop the letters NBN and use the Nine logo there as well.

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