Caution on how Brexit may impact Australian networks
Networks purchase UK content in Australian dollars, so are unlikely to take a direct hit from Brexit.
- Published by David Knox
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- Filed under News
Australian networks are watching with caution as to how the UK vote to exit the EU may impact on them directly.
Networks purchase UK content in Australian dollars.
A spokesperson for Nine told C21, “We purchase only a small percentage of our programming in GBP so it is not a major factor for Nine.”
Sharon Ramsay-Luck, head of ABC sales and business development, said: “It’s too soon for us to be able to comment on any immediate impact but we expect that sales to the UK markets will continue to be driven by the demand for distinct and high-quality Australian content.”
Meanwhile Screen Producers Australia CEO Matt Deaner said, “It’s too early to fully understand the implications for producers and the Australian screen industry resulting from the Brexit referendum. We are part of a global industry in which the UK is an important partner so there are risks and opportunities. Our screen businesses are outward facing and so have a range of partnerships that will continue across Britain and Europe and the rest of the world.”