ASTRA Industry Awards 2016: winners

Winners were announced last night in Sydney for the 2016 ASTRA Industry Awards which recognise excellence in marketing, advertising and promotion across Australia’s subscription television industry.

Across 10 categories for both individual and team awards, FOX Sports was recognised with four ASTRAs.

Nickelodeon won two awards, while MTV and Comedy Central picked up an ASTRA each, bringing Viacom’s total to four. FX and Foxtel (Premium Entertainment Channels) each won an ASTRA.

Television Professional of the Year was awarded to FOX Sports Executive Producer Ben Jones.

Alex Perry hosted the event, joined by Helen Dalley, Jaynie Seal, Ksenija Lukich, Abby Earl and Jenni Baird.

“The ASTRA Industry Awards is a welcome celebration of the extraordinary individuals and teams who work tirelessly behind the scenes,” said ASTRA CEO Andrew Maiden.

“The calibre of this year’s finalists and winners is impressive and demonstrates the depth of talent in the subscription television industry. These talented professionals represent the future of television, and the future is bright.”

Individual Awards:

Television Professional of the Year (in a role other than creative, marketing or communications)

Ben Jones (FOX SPORTS – NRL) WINNER
Mark Smee (BBC WORLDWIDE ANZ)
Andrew O’Brien (FOX SPORTS)
Jonathan Rudd (Discovery Networks)

Creative Professional of the Year (in a marketing or communications function)

Lisa Frederickson (Foxtel, Premium Entertainment Channels) WINNER
Guy Sawrey-Cookson (FOX FOOTY)
Simon Greet (Universal Channel)
Asha Burns (FOX SPORTS – Publicity)
Tim Buhagiar (FOX FOOTY)
Amanda Herbert (Discovery Networks)
Marty Moynihan (FOX SPORTS)

Rising Star (outstanding individual aged under 30)

Ellen Dedes-Vallas (Nickelodeon Australia) WINNER
Sam Stacey (BBC WORLDWIDE ANZ)
Thomas Dullard (FOX FOOTY)
Sophie Ciufo (VIMN Australia)
Sam Rix (FOX SPORTS – Marketing)
Dan Walkington (National Geographic Channel)
Eva Kuan (FOX SPORTS – HR)
Anika Herbert (Disney Junior)

Team Awards

Most Outstanding Public Relations Campaign

Launch of Comedy Central Australia (Comedy Central) WINNER
FOX SPORTING NATION (FOX SPORTS)
BBC FIRST Banished (BBC WORLDWIDE ANZ

Most Outstanding Campaign under $50,000

The Walking Dead Season 6 Launch (FX) WINNER
Red Round (FOX FOOTY)
The Great Australian Bake Off – Create A Cake (Lifestyle FOOD)
UKTV Pride & Prejudice (BBC WORLDWIDE ANZ)
Shark Week (Discovery Channel)

Most Outstanding Off-Air Promotion

FOX SPORTING NATION (FOX SPORTS) WINNER
Outback Wrangler Season 2 (National Geographic Channel)
The Great Australian Bake Off (LifeStyle FOOD)
Universal Channel Heartbeat Launch (Universal Channel)
BBC FIRST War & Peace (BBC WORLDWIDE ANZ)
BBC FIRST The Night Manager (BBC WORLDWIDE ANZ)
A Place to Call Home, Season 3 (SoHo)

Most Outstanding Social Media Campaign

Dad Joke Survivors PCA (Nickelodeon Australia) WINNER
The Lion Guard – Show Us Your Roar (Disney Junior)
The Great Australian Bake Off – Bake Challenge (LifeStyle FOOD)
LOUIS THEROUX INFOGRAPHIC (BBC WORLDWIDE ANZ)
#getyourgoldon (FOX SPORTS)
5 Seconds of Summer: Live, Stripped & Intimate ([V] Hits)

Most Outstanding Advertising Campaign

#MTVTRIPPERS (MTV) WINNER
Gina, By Gina Liano (ARENA)
The Great Australian Bake Off (LifeStyle FOOD)
MCN, OMD and McDonald’s Create Your Taste! (MCN Activations, McDonald’s and Fuse/OMD)
Jim Beam’s Fan-made History campaign (Multi Channel Network, FOX SPORTS and NRL.com)
Most Outstanding Innovation (use of technology)

FOX SPORTS LAB (FOX FOOTY) WINNER
Telstra TV
Landmark 2016 (Multi Channel Network)
LiveU SmartGRIP (SKY NEWS)
THE BIG BANG THEORY Interactive Facebook game (Presto)
Fox Shots (FOX SPORTS)

Most Outstanding On-Air Promotion

EVERY GAME MATTERS (FOX FOOTY) WINNER
Goldie & Bear Pop-Up Book (Disney Junior)
NBL Image – A Chip On The Shoulder (FOX SPORTS)
BBC FIRST War & Peace (conceptual) (BBC WORLDWIDE ANZ)
Universal Channel | Heartbeat 100% Characters (Universal Channel)
Shark Week (Discovery Channel)
Comedy Image “Screens” (The Comedy Channel)
70th Anniversary – Hiroshima + Nagasaki (HISTORY)