New marketing appointment at NBCU

Jo McAlister, Head of Group Marketing at SBS, is joining NBCUniversal Networks as Marketing Director for Australia and New Zealand.

She will replace Shannon Most who, after almost three years in the role, becomes Vice President, Marketing at NBCUniversal International’s London headquarters.

McAlister has more than 20 years’ experience in marketing, including overseeing the launch of the Food Network and Eurovision brands at SBS, Head of Marketing for STUDIO and World Movies plus roles at Seven West Media. She recently graduated from The Marketing Academy Australia Leaders Program.

At NBCUniversal she will drive the marketing, PR, digital and social media strategy for Universal Channel, 13th Street, Style, E! and Syfy in Australia, along with Bravo and E! in New Zealand.

Chris Taylor, MD, Australia & New Zealand, NBCUniversal International Distribution & Network said: “Jo’s pedigree as a high-calibre marketer speaks for itself and I’m thrilled to welcome her to our NBCUniversal International Networks team, headquartered in Sydney. While we will all miss the privilege of working with Shannon Most, I am delighted to see him relocate within the company and am confident that Jo will continue to build upon the industry-leading work of Shannon and our talented local team.”

She begins on August 20th.