★★★★★ 0/5

Olympics dip but strong win for Seven

Ratings: Less swimming, so the Games take a dip but it's still no contest overall.

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Seven’s audience for the second week of the Olympics dipped on its first, perhaps as a reflection of swimming concluding.

In the first week it pulled a 41.2% share, down to 37.7% last week. But the figures were hardly a disappointment, streets ahead of the competition of course.

Network:
Seven: 37.7
Nine: 22.5
TEN: 17.5
ABC: 16.3
SBS: 6.0

Primary Channel:
Seven: 26.3
Nine: 15.0
ABC / TEN: 11.7
SBS: 4.3

Multichannels:
7TWO: 5.1
7mate: 4.3
GO!: 3.4
ONE: 3.1
ABC2: 2.9
ELEVEN: 2.6
9Life: 2.3
7flix: 2.0
Gem: 1.9
ABC News 24: 1.0
SBS 2 / SBS Food Network: 0.8
ABC3: 0.6
NITV: 0.1

Seven won 16-39, 18-49 and 25-54.

Seven won every night and all 5 cities. ABC bettered TEN on Sunday and Saturday.

Seven News (Sunday) was the week’s top show with 1.52m viewers.

The top Olympics session was ay 8 (Day) with 1.18m viewers.

Other top performers were Nine News (Sun: 1.12m), 60 Minutes (900,000), The Bachelor (Wed: 838,000) and Gruen (830,000).

While two Olympics weeks are usually removed from annual data, this week it’s game on once more.

17 Responses

  1. As regards figures: Something very strange has happened in Perth (ironically 7GW’s home). The Nine news figures had been a laughing stock – the equivalent of Television obivion. During the Olympics evening replays the Nine news jumped up to often win the slot. Maybe a bit to do with Seven’s displaced news coverage. But just amazing really.
    Seven should have moved their bulletin back to 6pm – after all it was only replays. Just amazing if collateral damage like this continues post games – could be an amazing own goal….

  2. Found holding three channels much better. For once our losers were given airtime and not just the golden bronzed silvertales. I can remember Stephanie Rice climbing out of the pool having come fourth in the world in London and Seven didn’t want to know her or want to interview her. Appalling distain! Three channels afforded them a much better luxury. We could do without the SMS crap. It took Seven a whole day before they realised the big news was on sportsmanship of the 5000m womens runners let alone press the green button and how do you compare Bolts 100m as opposed to Murray’s 4 hour Gold medal?

  3. 7’s commitment and coverage of Rio was excellent, overall. They screwed up with the streaming on the first morning (Aus time) but it worked fine after that. They had many hours of no-live competition, particularly in prime time, that was out of their control. The use of three channels was fantastic. I’m sure they learned many lessons for future Olympics. The ‘pay-for-stream’ model they’ve launched is going to be the future of their business model.

  4. I know it’s fashionable to knock the Olympics coverage but overall I think they did a good job, certainly better than 9 last time. I loved watching the women’s gymnastics on 7-TWO for a couple nights and you can’t beat Bruce’s commentary in the athletics.

  5. Now that it has finished, I’d just like to thank Channel 7 for their comprehensive and full-on coverage of Zumbo’s Just Desserts with the occasional cutaway to some shindig called the Olympics.

  6. I thought the coverage was very good, and it was great to be able to channel-surf each time an ad came on. I did notice, though, that the frequency and length of the ad breaks increased noticeably in the second week.

    My only gripe was the unnecessarily over the top adulation of Phelps and Bolt. Enough already.

  8. Worst coverage ever. I enjoyed previous Games as they showed various sports, but this one it was all about swimming, swimming, and more swimming. Zzzz. Hope the next Games will be better.

    1. Are you for real? Did you not notice that there was 2 other channels not showing the swimming? Did you not notice that swimming only went for the first 8 days and then it was track and field?

      Comments like this prove people just love to whinge about anything. This broadcast was heads and shoulders above 9’s debacle and the horrible coverage 7 did in Beijing.

  10. worst coverage since beijing. it was a shambles. no doubt there will be 7 apologists. the streaming didn’t work for 3 days and they constantly showed replay of events that were already finished while live sport was on

  11. This is the first Olympics where I deliberately chose to ignore. Normally a sports person, but not a nut, the whole “vibe” of the Olympics is just so wrong now.

    Just watching the news reporting of the Olympics, you would have to think how damaging this games was to the host nation. If I entertained any idea of visiting Rio – that has now vanished for good.

  12. Why they kept airing the same thing on multiple channels is frustrating and also the online streaming was poor to say the least…..as for their ‘reporters/interviewers’ well…….

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