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Partnered females prefer watching The Bachelor, than all the single ladies.

Apparently it's much easier to get stuck into a dating show from the comfort of coupledom.

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Amongst female viewers aged 20-34, it appears those with a partner are more likely to be fans of The Bachelor than those who remain single.

Roy Morgan Research interviewed nearly 5000 women aged 20 to 34 and found 40% of women aged are single, and 57% are partnered—whether married, de facto or engaged—with the remaining 3% already self-describing as divorced, separated or widowed.

Among all the partnered women in this age group, 8% say The Bachelor is a show they ‘really love to watch’—with wives the most likely of all (9%), followed by imminent brides (7%) and those in de facto relationships (6%).

All coupled-up young women show a much greater love for The Bachelor than their single counterparts. 4% of single women 20-34 really love the show—half the overall rate among partnered women.

Michele Levine, CEO – Roy Morgan Research, says “As part of our national Single Source survey, in the 12 months to March 2016 we interviewed almost 5,000 Australian women aged 20 to 34. Among thousands of other things, our research found that partnered women this age were twice as likely as those who are single to say they really love to watch The Bachelor Australia. Married young women in particular were the biggest fans of the show, with those who are engaged not far behind.

“While it’s probably true that the show holds a special appeal for those who can view it from the vantage point of satisfied coupledom, single young women are also more likely than their partnered counterparts to go to the cinema, nightclubs, concerts, the theatre, ballet or opera, sporting events, exhibitions, museums or galleries, or to read books, play sport, or go away for weekends. So maybe the difference is in part because they’re too busy to love a TV show on multiple nights a week.

“The show’s reverse version, The Bachelorette Australia, where one single woman chooses from a pool of men, shows an even greater disparity between the two camps in the target demographic: partnered young women are over four times more likely to say they love the show than those who are single.”

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% of women 20-34 who ‘really love to watch’ The Bachelor Australia

One Response

  1. Ofcourse married women love it, 4 nights a week the hubby racks off to the garage & avoids the TV remote like the plague, at least it works in my house lol

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