Usain Bolt breaks streaming records

Seven yesterday gave us a peek at the trend of its online video streams during the Olympics.

Interest in Usain Bolt’s run was a sensation, comparatively doubling anything else that had been streamed earlier that day.

The Jamaican’s gold medal performance attracted 369,000 live streams, eclipsing the Aussie Boomers and USA Dream Team match, which peaked at 342,000 concurrent streams last week.