0/5

Do Aussies take longer to become “hooked” on binge?

Netflix data suggests we take 1 more episode than the rest of the world before we decide if we are locked into a TV show.

ST_PAYOFF_ANZ

Netflix has issued its annual data that compares when audiences became “hooked” on a television series: when 70% of the audience who watched an episode stayed for the full season.

It compared more than 30 additional titles in six continents -although not every titles was available in every territory.

For the most part Australian audiences took 1 episode more than the global average.

Viewers were hooked on Stranger Things by episode 2 (Australia took until episode 3) while it took until episode 7 to be hooked on Jane the Virgin (Australia was hooked earlier in episode 6).

Netflix concluded regardless of territory audiences were drawn to similar themes (in no particular order) horror, crime, romance, mystery, family and relationships.

“We’ve always believed there is a universality to great stories. The Internet allows us to share these stories with a global audience and what we see from the data is how similar our members watch and respond,” said Cindy Holland, Vice President of Original Content at Netflix. “The hooked findings give us confidence that there is an appetite for original and unique content all over the world, which is why we’re excited to deliver variety in stories to our members, whether they’re political dramas from France or musical dramas from the Bronx.”

Hooked 2.0 Show Findings:

American Horror Story: Murder House – Global Hooked Episode: 4
Australia was also hooked from episode 4

Club de Cuervos – Global Hooked Episode: 4
Australia was hooked later from episode 5

Fuller House – Global Hooked Episode: 4
Australian was hooked later during episode 5

Gilmore Girls – Global Hooked Episode: 7
Australia was hooked later on episode 8

Jane the Virgin – Global Hooked Episode: 7
Australia was hooked earlier in episode 6

Love – Global Hooked Episode: 3
Australian was hooked later during episode 4

Making a Murderer – Global Hooked Episode: 4
Australian was also hooked on episode 4

Marseille – Global Hooked Episode: 3
Australia was also hooked on episode 3

Marvel’s Jessica Jones – Global Hooked Episode: 4
Australian was also hooked on episode 4

Master of None – Global Hooked Episode: 4
Australian was also hooked on episode 4

Narcos – Global Hooked Episode: 3
Australian was hooked on episode 4

Orphan Black – Global Hooked Episode: 2
Australia was hooked later on during episode 3

Prison Break – Global Hooked Episode: 3
Australia was hooked later on during episode 4

Scream – Global Hooked Episode: 3
Australia was also hooked on episode 3

Stranger Things – Global Hooked Episode: 2
Australia was hooked from episode 3

The 100 – Global Hooked Episode: 2
Australia was also hooked on episode 2

The Fall – Global Hooked Episode: 2
Australia was also hooked on episode 2

The Get Down – Global Hooked Episode: 2
Australia was hooked later from episode 3

The Last Kingdom – Global Hooked Episode: 2
Australia was also hooked on episode 2

Methodology:
The data in this research was pulled from Netflix member accounts who started watching season one of the selected series from January 2015 to August 2016 for Argentina, Australia, Brazil, Belgium, Canada, Colombia, Chile, Denmark, Finland, France, Germany, Ireland, Mexico, Netherlands, New Zealand, Norway, Peru, Sweden, UK and US and January 2016 to August 2016 for Hong Kong, India, Italy, Japan, Malaysia, Philippines, Poland, Portugal, Singapore, South Africa, South Korea, Spain, Taiwan, Turkey and UAE. A hooked episode was defined when 70% of viewers who watched that episode went on to complete season one of the same series. Hooked episodes were first identified by country, then averaged to create the global hooked episode. The hooked episode had no correlation to total viewership numbers or season attrition. While the Netflix research did confirm episodes, it didn’t indicate specific plot points.

**Not all shows are available in all countries

6 Responses

  1. If a show doesn’t grab my attention in the first episode, then I won’t bother to watch it again. If I do give a show that doesn’t grab my attention a little bit more time – The Strain, 800 Words, Walking Dead – I usually don’t get to the end of the 1st season and really never bother to give another go. I did try with Game of Thrones, but halfway through Season 2, I missed an episode and haven’t watched it since.

  2. “Do Aussies take longer to become ‘hooked’ on binge?” Yes, in our house, in our ‘Keeping Track of What We Watch’ list, Netflix’s fare is coupled in with our own library (mostly thanks to DVD’s), it includes Daredevil, Longmire (S5 premieres 25SEP16), Crossing Lines, Rebellion,Stranger Things, Marcella, Shadow Hunters and from 30SEP15 S1 Luke Cage, and we don’t watch any prime time drama, fantasy, scifi etc or reality on commercial tv Aus.

  3. It depends on the method you use to watch it. If the show is ok and its on 7, 9 or 10 the decision to continue beyond the pilot would need to factor in whether continuing watching would be worth the timeslot changes and the random weeks where the episode would go off air for no good reason. ABC and SBS have more consistent timeslots so choice on those networks is more likley to be based on content. On netflix continuing with a show would be based on whether there is something better to watch on the service in that time as the full season is available and its ad free. When I get a full season of a show from the library it depends on whether I have time during the loan period to watch a full season for a show thats just ok. Considering my free to air viewing these days is decreasing its much easier to use tv time to watch a series from the library.

Leave a Reply