Bathurst 1000 drives FOX Sports weekend

FOX Sports is buoyed by a lift in weekend numbers for its Bathurst 1000, up 39% in the second year of its contract.

Will Davison’s win drew an average audience of 332,000 tuning with a channel share (10.53%) finishing as the best day for a FOX Sports channel in 2016 and the 14th best of all time.

A FOX Vision App, launched for Bathurst, was the number 1 downloaded free sports App in the App Store across the weekend.

FOX Sports CEO, Patrick Delany, said: “This is a fantastic result for FOX Sports and for Supercars. We threw everything at our coverage this year, offering a dedicated 24/7 Bathurst channel across the week into live, continuous racing from practice to yesterday’s thrilling finale. Our revolutionary FOX Vision App added another layer to our comprehensive coverage, providing fansa 3D immersive experience of the mountain in the palm of their hand.”

“Viewers are showing that they love what we are serving up with The Great Race becoming the highest rating Supercars event ever on FOX Sports, driving ratings up a massive 39 per cent on last year.”