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TEN has best opening to the year since 2001

In commercial shares, TEN hasn't had a stronger start to a calendar year since OzTAM began.

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TEN has posted its strongest opening to a calendar year since OzTAM ratings began in 2001.

The Big Bash League has given it a stellar first two weeks in Commercial network shares.

Commercial network share, 6pm – midnight*
Total People:
Nine: 35.5%
TEN: 33.5%
Seven: 31.1%

25-54 Demo:
TEN: 37.8%
Nine: 34.4%
Seven: 27.8%

The figures top TEN’s previous best in 2016 which was 32.1% in Total People and 35.3% in 25-54s. The BBL has been pivotal for promotions for the all-important survey shows including I’m A Celebrity Get Me Out of Here.

TEN Network Executive, BBL, David Barham, said: “In just our fourth year, TEN in partnership with Cricket Australia has helped grow the KFC Big Bash League into a major summer sporting event. It is astonishing to think that a local domestic cricket competition is now rivalling one of the big four world tennis majors for viewers, both on the ground and on television, in this country.

“We are proud of our involvement and congratulate the players and clubs who have made such an outstanding contribution to the television coverage, which in the end has helped us promote the sport to over one million people per night.”

The Women’s Big Bash League competition has also increased 3%, based on metro + regional numbers.

“Last Saturday’s WBBL Super Over played between the Sydney Sixers and the Sydney Thunder drew a national audience of 421,000, which was the second biggest WBBL television audience ever,” he continued.

“Illustrating our commitment and determination to grow the WBBL, Network TEN held its national news bulletin for the conclusion of this exciting match.”

* Weeks 1 (Consolidated) & 2 (Overnight).

9 Responses

  1. Good news but as the BBL finishes ch10 really lack that genuine match winner that will draw the crowds so to speak. A winter offering of exclusive must see viewing on a regular basis would retain the solid numbers all year round. Regular NRL or AFL games would have kept the ship afloat but we will see the network struggle as the year rolls on I’m sure.

  2. Great performance from TEN! But they need more variety and detail in promos to capitalise on the audiences. I think about every 4 in 5 promos are for I’m A Celeb and then the other is a generic 2017 promo. They need to lock in / promote other shows and airdates – maybe they are, but this is what I see

    1. So “non-ratings” is the period you have when everyone is still glued to the “ratings” that are still being reported, and stations, particularly Nine, give so much attention to in ‘who’s cricket was most watched?’.
      “all the popular tv show’s are back on the other channels”(sic). Like Master Chef, I’m a Celebrity, Austn Survivor, The Bachelor, Goggle Box?
      With TEN having one less channel in its “network” comparison of “network” figures is misleading. Last year TEN consistently had more shows in the demos. each night than the others.

  4. That’s a brilliant result for Ten!

    Their resurgence story over the past few years have been stellar.

    2017 marks a new era for many networks in many ways, it’ll be interesting to see what happens

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