Why Craig Hutchison is no Rebecca Maddern…

When Rebecca Maddern debuted on The AFL Footy Show she pulled in 425,000 viewers in Melbourne alone. It was a 6 year high.

Last night the debut of Craig Hutchison could only manage 199,000 in Melbourne with a tepid reaction on social media.

The combined ratings of the AFL / NRL shows was just 455,000 -but it should be noted the NRL edition screens later after the live game. Yet by late 2016 that’s the timeslot both shows were also enjoying, frequently above 600,000 combined.

But the real standout from last night was Gogglebox averaging highest in entertainment shows (excluding a split-coding peak by I’m a Celebrity Get Me Out of Here). It also topped all 3 demos.

Newton’s Law managed a slight lift, while Dream Gardens enjoyed a big one.

Despite not topping many slots, Seven network won Thursday with 27.4% then Nine 26.5%, TEN 22.8%, ABC 16.9% and SBS 6.3%.

Seven News was best for Seven with 833,000 / 817,000 then Home and Away (575,000), The Chase (485,000 / 307,000), and Mighty Trains (460,000). The Investigator was 263,000.

Nine News was #1 for Nine with 897,000 / 826,000, then A Current Affair (562,000 in 4 cities), The Footy Show (455,000) Hot Seat (407,000), Thursday Night NRL (363,000 in 2 cities). RBT was 276,000 in 3 cities.

Gogglebox (771,000) averaged best for TEN then I’m a Celebrity Get Me Out of Here (746,000/786,000). The Project was (616,000 / 327,000), TEN Eyewitness News was 443,000, and a Law and Order: SVU repeat was 329,000 in 4 cities.

ABC News (667,000), 7:30 (599,000), Dream Gardens (579,000), Newton’s Law (480,000) and No Offence (257,000) comprised ABC’s night.

On SBS it was Great British Railway Journeys (292,000), Destination Flavour Singapore (159,000), Sugar Free Farm (127,000) and SBS World News (116,000). Deutschland ’83 was 68,000.

7TWO’s Murdoch Mysteries topped mutltichannels with 186,000 viewers.

OzTAM Overnights: Thursday 9 March 2017

14 Comments:

  1. Looking at last years: http://tvtonight.com.au/2016/03/thursday-10-march-2016.html

    The News services are down as well 2016: Nine: 944,000/896,000. Seven: 973,000/920,000, it is interesting with I’m a Celebrity Get Me Out of Here this year being 746,000/786,000 and last 780,000/702,000 seems to be a switch.

    While yes The AFL Footy Show is a big drop, even when comparing overnights to overnight as per above link with last year it being 377,000 compared to the 199,000 in Melbourne. So even if it pulls in another 48,000 in timeshifted/consolidated that is a low 247,000 still not catching last years overnights.

    Still wondering if the weather has anything to do with all this, as here in Melbourne it’s hovered around 30 celsius for 2 weeks now and that’s continuing next week as well, really think this extended Summer is seeing more people out.

  2. Home and Away 90 mins episodes are way too long (said it before I know) I only watched it for 30 mins and then flicked over to I’m A Celeb.

  3. 9 really need to dump the current Footy Show style show and go with something like 10’s Before The Game. The Footy show is an extremely tied and boring format now and they need something new, with an all new cast too.

  4. There have been negative reviews about Hutchison as host on TFS. The ratings have slipped to all time lows. If 9 can’t survive the show, I think it will be axed after 7 episodes this year. NRLFS has gone down to new lows and hope that this will be the end of the show.

  5. Only 22,000 watched NRL in Melbourne, Adelaide & Perth last night.

    Which probably equates to something like 10k in Melb, 5k in Adelaide & 7k in Perth.

    Pretty pathetic.

    • Well it is on at 11:30pm not only after The AFL Footy Show but also after two episodes of World’s Funniest Videos Top Ten Countdown (well one if the AFL Footy Show runs over) so not going to get a lot of watches when Nine do that to it.

  6. If Seven can win on a night where their primary channel is very dull, imagine the shares it’ll pull when the footy starts in two weeks!

    Nine would be very disappointed and comcerned with those ratings for both NRL (less than 200k in Sydney) & the AFL Footy Show (less than 200k in Melbourne)

  7. Whilst not completely awful last year, the departure of Garry Lyon ahead of the 2016 season of the AFL Footy Show was a massive loss and as a result, I found myself actively not enjoying it, bordering on boring at times (Brayshaw largely seemed lost without him)… To some, that boring statement may seem like an obvious one due to the general dislike of the show, but I’ve thoroughly enjoyed it for countless years, so for me, the tonal shift of the show was incredibly jarring.
    Having said that, last nights edition was the worst return I’ve seen for the show. This isn’t a Hutchy bash session (I found him adequate tbh), there just seems to be absolutely no atmosphere or chemistry left on the show… I could sit here and list everything that’s wrong with it, but I’d need far more space than I’m provided… I’ll just say, that I’m concerned for the future of the show. I believe…

  8. It seems Seven can win with another mediocre performance. Still wondering why H&A has to be 90 minute episodes and it also seems that no matter what other networks offer, the audience is turning off TV and using Streaming and other sources of entertainment. I know Thursday have been a lower ratings night but Wednesday this week was also low and we are not even in school holidays or summer ratings….

    • Thursday AFL is scheduled into some states on the 23rd and 30th march so that could explain the 90 min home and away as a way for 7 to get ahead of episodes as it won’t be scheduled on those nights. The 60, 90 and 120 minute episodes of home and away were one of the reasons I gave it up and I don’t miss it.

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