Reports today claim the government is poised to propose a ban on live sports bet advertising “from siren to siren” as early as next week.
The Australian reports Communications Minister Mitch Fifeld will put a proposal to cabinet on Tuesday, while ABC also reports Cabinet is poised to limit the times when gambling ads can be shown on both free to air and pay TV.
A deal is expected to include a trade-off with Free to Air networks, which is likely to see them use the deal as leverage to have their licensing fees reduced. It’s not yet clear if Subscription TV will attract the same benefit.
But sporting codes are opposed to the moves.
Last Wednesday, Australian Football League chief executive Gillon McLachlan and the National Rugby League’s second in command, Nick Weeks, met with the Communications Minister Mitch Fifield in Melbourne.
The NRL has a commercial deal with Sportsbet worth $60 million, while the AFL has a $10 million a year deal with CrownBet. Cricket Australia has also been lobbying against the change.
Senator Nick Xenophon supports tightening up gambling advertising
“I’m not going to stand in the way of restrictions, but if you want it to be sustainable in the long term, you bring the broadcasting industry with you,” he said, adding “it should also come with a reduction in licensing fees.”