There’s a new push for the Logie Awards to exit Melbourne after this month’s event and be staged in Sydney.
The Logies were first staged in Melbourne in 1959 and while networks and cities all used to change hands hosting, it’s been a Nine / Melbourne only event for decades -last in Sydney in 1986.
But staging the awards is multi-million dollar extravaganza for little reward other than glamour, ratings and a long weekend of hotel rooms, wardrobe, make-up, food & beverage, taxi, photographers, crew and waiting staff expenses.
The Herald Sun reports the current contract expires after this month’s event with Visit Victoria (previously Victorian Major Events Company) reconsidering its value for the public funding it attracts.
NSW opposition arts spokesman Walt Secord said, “It is time we showed Waleed Aly, Bert Newton and Eddie McGuire that the Logies belong in Sydney. Full stop.
“It is on. It is time we got aggressive and took back our rightful place as Australia’s global city.”
A Visit Victoria spokeswoman said “preliminary discussions were underway with all partners relating to future awards.”
Bauer Media and Nine reiterated Victoria was their first point of call.
It’s not the first time the awards have been the subject of speculation about a shift north, with both Sydney and the Gold Coast keen to lure TV’s night of nights in the past.
Meanwhile the Logies have announced US pop singer Andy Grammer will perform Fresh Eyes on April 23rd, joining James Blunt and Casey Donovan.