Seven nabs Women’s Rugby League World Cup rights

Seven Network has secured rights to the Women’s Rugby League World Cup 2017, screening all 12 matches on broadcast and Live streaming.

Matches begin in mid November in Cronulla and culminate in a final on December 2nd in Brisbane, where both the men’s and women’s finals are played.

RLWC2017 Chief Executive Officer, Andrew Hill said: “We are delighted to be partnering with the Seven Network in an historic deal that will showcase the Women’s Rugby League World Cup on free-to-air television across Australia.

“The agreement to broadcast every match of the tournament across Australia on the Seven Network is a significant step forward for Rugby League, providing a wonderful opportunity to demonstrate the skills and competitiveness of the women’s game.

“The Organising Committee is incredibly proud to be conducting a tournament that has attracted significant investment from both government and commercial partners whilst profiling the players and game like no previous Rugby League event.”

This year’s tournament will be first time the Women’s Rugby League World Cup has been held as a standalone event, with the pool matches to be played at Southern Cross Group Stadium in Cronulla (Sydney) as triple-headers on November 16, 19 and 22 with the semi-finals to be played as a double-header on November 26.

In July 2016, the Seven Network announced it had secured the all-encompassing broadcast rights to the men’s Rugby League World Cup 2017, further enhancing its position as Australia’s market leader for premium domestic and international sporting events.

Commenting, Saul Shtein, Seven’s Head of Sport, said: “We are delighted to be Australia’s home of international rugby league in 2017 with the Seven Network to broadcast all forty games of the men’s and women’s Rugby League World Cups.

“We are looking forward to committing our network to both the coverage and promotion of women’s Rugby League across the screens of Seven, with a dedicated live channel for all the Australian Jillaroos games throughout the tournament as they seek to claim the title of 2017 World Cup winners.

“It will be a great event and, in a tournament first, Seven will cover all matches of the Women’s Rugby League World Cup on television and also live-stream. We will cover it all.”

6 Comments:

  1. spectrum warrior

    A marketing stunt by channel seven. Women’s rugby will be dropped after the government gives out free use of the broadcast spectrum.

  2. That’s good news for women’s sport in Australia – and a bonus it’s on a FTA broadcaster so much broader exposure too.
    The big surprise for me is Seven taking all the rights to the men’s tournament… given Nine’s tradition as the main FTA rugby league broadcaster I would have expected the Rugby League World Cup 2017 to end up on the Nine Network, particularly given it’s actually taking place IN Australia – more time-friendly slots for domestic viewers.

    • The Rugby League World Cup broadcast deal is separate to the NRL broadcast contract. Seven showed the last RLWC in England in 2013, and I think it is part of the reason the network was given the rights to show this year’s tournament.

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