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Apple launches Planet of the Apps

Apple has launched its first-ever TV show, a 'Shark Tank for app developers.'

Apple has launched its first-ever TV show, Planet of the Apps, a Shark Tank style-series in which iOS app developers pitch their ideas to a celebrity panel.

The panel includes GOOP founder Gwyneth Paltrow, Honest Co. co-founder Jessica Alba, musician Will.i.am and entrepreneur Gary Vaynerchuk.

Lucky participants compete for millions of dollars in venture capital from Lightspeed Venture Partners, an early-stage venture firm that has backed companies such as Snapchat, Brocade and Fusion-io.

Each of the 10 episodes focuses on two mentors and two apps. The show is rolling out week-to-week in part to give the audience more time to download the apps featured in every episode.

You can see the show in Australia on Apple TV (under TV Shows) and iTunes as part of your subscription.

Source: CNet, Hollywood Reporter

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