ASTRA Industry Awards 2017: finalists

Finalists have been announced for the 2017 ASTRA Industry Awards, recognising excellence in marketing, advertising and promotion in subscription TV.

A record number of finalists were selected from independent channel brands including Viacom, SKY NEWS, NBC Universal, Discovery, BBC Worldwide and BeIN Sports.

Females represent a majority of finalists for individual awards, reflecting advancements in the participation of women in the sector.

“The ASTRA Industry Awards celebrate the extraordinary individuals and teams whose creativity sets subscription television apart as bold and imaginative,” ASTRA chief executive officer, Andrew Maiden, said today.

“This year’s list of finalists is our most impressive to date, and reflects the growing pool of talented creatives now working in subscription television,” he said.

Winners will be announced on 27th July in Sydney.

Most Outstanding Advertising Campaign
MTV Fit Sessions MTV Australia
[V] Hits Island Parties presented by Little Green Cider [V] Hits
Rexona Pressure Series FOX SPORTS, MCN SPORT

Most Outstanding Campaign under $50k
Dan Ricciardo Ultimate Track FOX SPORTS
Retro Round FOX SPORTS & FOX FOOTY
1000 Greatest Songs of All Time Max

Most Outstanding Innovation
The Wentworth BOT showcase
Lifestyle & APN CATCH Service Lifestyle
WATCH AFL FOX FOOTY
SKY NEWS REAL ESTATE – LiveU SKY NEWS BUSINESS

Most Outstanding Off-Air Promotion
Lifestyle Rebrand Campaign Lifestyle
FOX LEAGUE FOX LEAGUE
The Discovery Intern Discovery Networks
Big Bash League Nickelodeon

Most Outstanding On-Air Promotion
We Are League FOX LEAGUE
The Comedy Channel The Comedy Channel
Can’t Take My Eyes Off You FOX SPORTS News 500
Louis Litt Character Spot Universal Channel
New Louis [Theroux] Campaign BBC Knowledge

Most Outstanding PR Campaign
Lifestyle Rebrand PR Campaign Lifestyle
Dan Ricciardo Ultimate Track FOX SPORTS
Suits Publicity Tour Universal Channel
MTV Beats & Eats MTV Australia

Most Outstanding Social Media Campaign
Are Millenials F***ed? MTV Australia
Wentworth Season 5 showcase
ELECTION 2016 SKY NEWS LIVE
World Movies Cult: Aussie Exploitation World Movies

Creative Professional of the Year
James Rochford FOX SPORTS
Brigitte Slattery Foxtel
Asha Burns FOX SPORTS
Todd Phillips Viacom
Steve Potter NBC Universal

Rising Star Steph Lukin FOX SPORTS
Melissa Lu Discovery Networks
William Lewis Foxtel
Thomas O’Brien SKY NEWS
Sarah Tucker Multi Channel Network

Television Professional of the Year
Colleen Meldrum Foxtel
Jemma Hawksford FOX SPORTS
Rebecca Jacobsen FOX SPORTS
Jesse Hicks SKY NEWS
Paul Steadman BeIN SPORTS

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