Multichannel Survey 2017: ABC2 / KIDS, ABC ME, ABC News

Today’s Multichannel Survey profiles ABC channels.

Since the last survey ABC3 was rebranded as ABC ME and dropped from 7-15 to 7-12 demographics. ABC News 24 dropped the ’24’ from its title.

ABC KIDS and ABC 2 use the same channel spectrum, so answers are segregated accordingly.

ABC KIDS / ABC2

BRAND IDENTITY:
ABC KIDS: The trusted home of the best local and international preschool content.
ABC2: The best in provocative, surprising and entertaining content for younger Australian audiences.

TARGET DEMOGRAPHIC:
ABC KIDS:Primary: 2-6 year olds. Secondary: Families with Preschoolers
ABC2: 25-34yrs

RATINGS / PERFORMANCE RESULTS:
ABC KIDS: ABC KIDS is the top multi-channel among 0-4s. There have been over 1.6 million* downloads of the ABC KIDS iview app since it launched in 2015. *June 2017
ABC2: ABC2’s primary objective is to extend the ABC’s reach by engaging with younger Australian audiences, particularly those who may not connect with other ABC channels. Exclusive weekly reach for ABC2 remains at 5% (the % of people who tune into ABC2 and not any other ABC channel**) ** Oztam Metro data weeks 2-22, 2017

KEY FIRST RUN TITLES:
ABC KIDS: Play School, Giggle and Hoot, Joey’s Big Adventure, Peppa Pig, Octonauts, Sesame Street, Ben & Holly’s Little Kingdom, Shaun The Sheep.
ABC2: Hack Live: Sex Addicts; Hack Live: Is Male Privilege Bullsh!t?, Comedy Next Gen, Live At the Apollo, Ross Kemp: Extreme World; Hunted; The Insider: Reggie Yates; Life and Death in Chicago;  Reggie Yates’ Extreme UK; Life and Death Row; Humans, Special Forces: Ultimate Hell Week, Archer, Tattoo Disasters; Sunday Best: David Bowie: The Last Five Years; Penn and Teller.

UPCOMING FIRST RUN TITLES:
ABC KIDS: Story Time, Get Grubby TV, Justine Clarke’s Ta Da!, Olobob Top
ABC2:  The Lie Detective; The Traffickers; Sunday Best: Tickled; Sunday Best: Remembering The Man; Housemates; Prisoners and Pups; Sex in Strange Places (Stacey Dooley); Girls, Guns and Isis (Stacey Dooley), Reggie Yates: The Insider.

RECENT SUCCESS STORIES:
ABC KIDS: Play School Celebrity Covers, Kazoops!, Hoot Hoot Go, ABC KIDS iview, ABC KIDS Play.
ABC2: Back to Earth: Stargazing Live, Whovians, Hack Live, Addicted theme week, An Idiot Abroad, Live at the Apollo.

FIRST-RUN AUSTRALIAN CONTENT:
ABC KIDS: Play School, Giggle and Hoot, Kazoops, Story Time, Get Grubby TV, Justine Clarke’s Ta Da!
ABC2: Hack Live, Comedy Next Gen, Whovians, Gruen XL

KEY CATCH-UP SHOWS FROM PRIMARY CHANNELS:
ABC KIDS: n/a
ABC2: The Weekly with Charlie Pickering, Shaun Micallef’s Mad as Hell, The Checkout, Hard Quiz,

FORMAT / TECH PLAYOUT: (ie. MPEG2, HD playout where applicable etc.)
ABC KIDS: n/a
ABC2: n/a

PLANS OR INTENT TO CHANGE PLAYOUT, INTRODUCE NEW CHANNELS:
ABC KIDS: n/a
ABC2: None at this stage.

ABC ME

BRAND IDENTITY: An integrated broadcast and digital destination dedicated to Australian school children, offering distinct, diverse and inspiring content for them and their families. With a keen focus on Australian stories and points of view, as well as the best from around the world.

TARGET DEMOGRAPHIC: 7-12s and their families. Secondary: Families, Students + Teachers (Education), Young teens.

RATINGS / PERFORMANCE RESULTS:
ABC ME is the top multi-channel among 5-12s. There have been over 600,000* downloads of the ABC ME app since it launched in Sept 2016.
*June 2017

KEY FIRST RUN TITLES:
The Deep, ME Productions ongoing, Behind The News, Spawn Point, Kick, News To Me, My Year 12 Life, Stargazing For Beginners, Roald Dahl’s Revolting Rhymes, Stand & Deliver S2, 199 Little Heroes, Science Max, My Life, Trip For Biscuits, Horrible Histories, Winsotn Steinburger & Sir Dudley Ding Dong,

UPCOMING FIRST RUN TITLES:
Mustangs FC, Nippers, The Deep series 2, The Legend of Monkey, My Year 12 Life – Where Are They Now?, Kick series 2, Science Max: Experiments at Large, more Odd Squad and the Odd Squad, The Secret Life of Boys series 2, So Awkward series 3, Paper Port, more Scream Street, Danger Mouse series 2, Camp Lakebottom series 3, more Japanizi: Going, Going Gong!, Horrible Histories series 7, Art with Mati and Dada, My Life and more.

RECENT SUCCESS STORIES: 
Our Little Lunch specials have been a roaring success both for us and internationally. The launch of the ABC ME app has really connected with our audience and has been a phenomenal achievement especially evident in our holiday BEST FESTS on iview. We have also been happy to see Australian audiences connecting with their stories both on linear and through digital in the form of the content produced by our new in-house ME Production team including News to ME, Keeping Up With ME, Let’s Go, Dimension Tensions, The World According to Oscar, I’m Recyclable Get Me Out of Here.

FIRST-RUN AUSTRALIAN CONTENT: 
We are very pleased to have a number of first-run Australian titles. Mustangs FC: a drama/comedy from Matchbox, Nippers: an ob-doc series from Beyond Productions, The Deep series 2: continuing the animated series based on the Australian graphic novel from A Stark Production, and of course The Legend of Monkey from See-Saw. We will revisit our year 12 students later in the year with a My Year 12 Life: Where Are They Now? Special from Princess Pictures. We’re also excited to showcase the five finalist films from the Screen Australia “Girls season” initiative as well as our continuing girls football series “Kick”. From our internal production teams, we have more exciting content from Spawn Point, Behind the News, and ME Productions including Let’s Go, Create, News to ME and many, many more.

CATCH-UP SHOWS FROM PRIMARY CHANNELS: N/A

FORMAT / TECH PLAYOUT: (ie. MPEG2, HD etc.) N/A
Ongoing development of ABC ME App

PLANS OR INTENT TO SWITCH PRIMARY CHANNEL TO HD: Did not respond

ABC NEWS

BRAND IDENTITY: 
ABC News TV channel is the channel Australians turn to when major news breaks at home or abroad. It is Australia’s most-watched source of live continuous news, providing the latest reports and analysis from the best journalists based in Australia and around the world, as well as from selected international media outlets.

TARGET DEMOGRAPHIC:  Primary: All people.

RATINGS / PERFORMANCE RESULTS:  The ABC News TV channel reaches an average of 3.7 million viewers each week across metro and regional markets.  Each week, 134,000 live streams of the channel are recorded across iview, the news site, and the flagship app. Source: OzTAM & Regional TAM Consolidated 28 data (Jan-Apr 2017); Webtrends (Jan-Jun 2017)

KEY FIRST RUN TITLES:  Include ABC News Breakfast, Insiders, Lateline, Q&A, The Business, The Mix, The World, The World This Week, Weekend Breakfast.

UPCOMING FIRST RUN TITLES: Did not respond.

RECENT SUCCESS STORIES:
On 4 June ABC NEWS channel achieved its highest daily reach so far this year of 1.3 million viewers, with a daytime audience share of 5.4%, for its coverage of the London Bridge attack. On Wednesday 14 June the ABC NEWS channel achieved a metro reach of 1.1 million viewers across the day with its coverage of the Grenfell Tower fire in London. During last year’s Australian Federal election (July 2016) ABC NEWS channel had a metro reach across 24 hours of 1.84 million viewers on poll day, equivalent to 11% of the population. On US election day (November 2016) ABC NEWS channel achieved its highest ever daytime share, of 8.8%. Its metro reach across 24 hours was 1.8 million viewers.

FIRST-RUN AUSTRALIAN CONTENT: Did not respond.

KEY CATCH-UP SHOWS FROM PRIMARY CHANNELS: Australian Story, Behind the News, Foreign Correspondent, Four Corners, Landline, Offsiders, One Plus One.

FORMAT / TECH PLAYOUT: (ie. MPEG2, HD playout where applicable etc.): Did not respond.

PLANS OR INTENT TO CHANGE PLAYOUT, INTRODUCE NEW CHANNELS: Did not respond.

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