Multiscreen Report Q1 2017: viewing keeps sliding

Viewing of Broadcast TV has fallen by 18 hours per month since 2012 according to data released in the Multiscreen Report Q1 from Regional TAM, OzTAM and Nielsen.

In 2012 Australians watched an average of 97:15 hours per month, but now view 79:30 hours.

The overwhelming majority of this is ‘Live’ television at 70:52 hours, with 7:04hrs viewed as playback within 7 days and 1:33hrs within 8-28 days.

Another 31:32hrs is for “Other TV Use” and includes gaming; viewing TV network catch up services; watching DVDs; playing back recorded broadcast material beyond 28 days; internet browsing; streaming music; watching video on platforms such as YouTube, Facebook or Vimeo; and SVOD services.

5 years ago Australians viewed 3:15hrs per month watching online video -it’s important to note the measurement has changed and expanded in this time.

Australians spent 28% of their time with their TV sets across the day doing something other than watching live or playing back broadcast TV within 28 days. In prime time, 25& of their time with the TV set doing something other than watching live or playback TV within 28 days.

Australian homes had an average of 6.2 screens in Q1 2017, an average of 2 mobile phones per household, 0.8 tablets and 1.6 Desktop / laptops.

OzTAM CEO Doug Peiffer said: “The Q1 2017 Australian Video Viewing Report confirms Australians’ huge appetite for video. As people embrace device and platform choice, for some these new options actually create more time to stay up to date with their favourite TV programs or watch other video – for example, while commuting or taking a few minutes out during their lunch break. Although connected screens and endless content options contribute to the gradual decline in the time people spend watching live and time-shifted TV, particularly for younger viewers, nearly all Australians watch broadcast TV each week. On average across the total population TV remains the most-watched screen.”

Key findings:

o On average, Australian homes have 6.2 screens each (6.4 in Q1 2016).[6]
o 59% of homes have PVRs; 17% have two or more (Q1 2016: 58%; 17%).
o 38% of homes have internet-capable TVs, whether connected or not (Q1 2016: 35%).

Within those homes, 69% of internet-capable TVs are connected, equating to 26% across all TV households.

o 49% of homes have tablets (49% in Q1 2016).
o 81% of households have one or more smartphones (81% in Q1 2016).
o 100% of Australian television homes can access digital terrestrial television (DTT) channels.
o 97% can do so on every household TV set.
o 96% can receive high definition (HD) DTT broadcasts on all TV sets in the home.
o Household internet penetration is stable at 79%.

5 Comments:

  1. I have given up with watching 72 / 73 ..The Swans games,as telecast in Sydney are so blurry /pixellated .Shows like Frost are so dim & blurry .For a small fee i can now watch Frost & all my favourite UK shows in HD without ads . The Tennis on 72 is so SD that i can barely see the ball ! …

  2. “96% can receive high definition (HD) DTT broadcasts on all TV sets in the home” should spur the commercial networks to ditch the SD simulcasts. They could convert 2 x SD channels to 1 x HD 720p or create another “home shopping” channel. Guess which option they’ll choose?
    I would prefer a new “+2” or a “binge” channel similar to payTV.

    • And I think most of them as well would be able to receive MPEG4 so each network technically could run 4 HD channels in MPEG4 (each one takes the space of 1 SD channel) and then 2 or 3 SD just to make sure the minority are covered.

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