Night after night of Big Bang Theory reruns on 7flix have worked as a programming stunt, according to Seven, but they will soon make way for more movies.
This week and next 7flix has Sunday – Wednesday primetime with up to 8 episodes a night of the US comedy. Added with 7mate, the network has had up to 39 episodes a week. Has 7flix run out of programming ideas?
Seven programmer Angus Ross told TV Tonight the marathons had performed well for the channel.
On Sunday & Monday multichannel share had brought Seven to within a whisker of Nine’s network share.
“In July and August we have seen the biggest Big Bang Theory numbers on 7Flix to date,” he said.
“As a mid-year stunt to maintain Seven’s dominant suite of digital channels I’d have to call the ratings result a success.
“The show is a key pillar in growing 7Flix’s all people numbers and its target female 16-54 demo year on year – along with movies – which you can expect to ramp up again shortly.”
Some of the 39 episodes includes block repeats within a 24 hr cycle.