TEN Eyewitness News has apologised for photoshopping an image of a homophobic poster into a bus shelter in a report about the Marriage Equality debate.
The report, ignited by an anti-same-sex marriage poster in a Melbourne laneway, superimposed the poster into a stock Getty Images pic of an overseas bus shelter, and claimed the campaign was making waves across the city.
TEN’s Director of Corporate & Public Communications, Neil Shoebridge, told Media Watch, “The poster in question had been taken down when our film crew visited the laneway in question so we were forced to source a copy online.
“Unfortunately, an oversight in briefing our graphics department interstate may have created a false impression about its size and location. This was not a deliberate attempt to mislead our audience, but a creative error which we regret.”
Media Watch last night exposed the original poster as not having been spotted in any more than 1 location.
Except those alongside plenty of headlines….