Apple TV gets 4K

Apple has unveiled its new Apple TV 4K to be shipped in Australia from September 22 at $249 for the 32GB model and $279 for the 64GB.

Its key new features include support for 4K content (more movies and TV are expected to be available in 4K going forward), live news and live sport, four times faster graphics,

But you still need a 4K-capable TV and a high speed broadband to actually get 4K content.

Previous HD purchases will be upgraded to 4K for free, as available.

“Bring the magic of the cinema straight to your living room with the new Apple TV 4K,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Customers will love watching stunning 4K HDR movies from an impressive catalog on iTunes, while also getting automatic upgrades of 4K HDR movies already in their iTunes library and enjoying 4K content on services like Netflix and Amazon Prime Video, coming soon.”

Pre-orders will begin on 15 September.

Apple today introduced the new Apple TV 4K designed to deliver a stunning cinematic experience at home. With support for both 4K and High Dynamic Range (HDR), Apple TV 4K features unbelievably sharp, crisp images, richer, more true-to-life colors, and far greater detail in both dark and bright scenes. With Apple TV 4K, viewers can enjoy a growing selection of 4K HDR movies on iTunes.

iTunes users will get automatic upgrades of HD titles in their existing iTunes library to 4K HDR versions when they become available. Apple TV 4K will also offer 4K HDR content from popular video services, including Netflix and Amazon Prime Video, coming soon.

Built on the groundbreaking A10X Fusion chip — the same chip that powers iPad Pro — the new Apple TV 4K delivers a vivid 4K HDR experience.

Support for both Dolby Vision and HDR10 ensures users can enjoy incredible-looking TV shows and movies on any HDR TV.

Built-in high-performance 4K video scaler makes HD content look better than ever on a 4K TV.
Always outputting to the highest resolution possible allows viewers to get the most out of their TV, whether it’s an older HDTV or the latest 4K Dolby Vision OLED.

Automatic detection of a 4K TV’s capabilities optimizes setup for the best quality picture.

Siri and the Apple TV app are easy ways to find and play exactly what you want. The TV app brings all your favorite shows and movies together, and Siri makes it possible to search and access content across Apple TV using just your voice.

The TV app supports over 60 services on Apple TV and iOS devices, with more being added all the time. Whether you’re at home or on the go, it’s easy to discover and watch TV shows and movies from multiple apps in one place.

Siri is smart about 4K HDR, so it’s unbelievably simple to find movies and TV shows in the highest picture quality across your apps (e.g., “Show me movies in 4K”).

Later this year, the TV app is making it easier than ever to watch and get updates about live sports just by saying “Watch the Warriors game” or “What’s the score of the Cubs game?”

Sports fans in the US will be able to track their favorite teams and get on-screen notifications whenever they are playing, as well as see all the teams, leagues and sporting events currently playing through a dedicated Sports tab.

Starting this month, the TV app will be available in Australia and Canada, in addition to the US. And, by the end of the year, it will expand to France, Germany, Norway, Sweden and the UK.

Apple TV is the perfect addition to any household, with great apps from the App Store on Apple TV, as well as photos, videos, music and more. If you already own an iPhone or iPad, there’s no better choice in the living room than Apple TV.

Users can share recent photos and videos from your iPhone and iPad, including the best Memories, with friends and family on the biggest screen, with iCloud on Apple TV.

It’s also simple to send movies, TV shows, home videos and photos from iPhone or iPad instantly to the TV using AirPlay from your iOS devices.

With support for AirPlay 2, coming later this year, Apple TV can control multiple AirPlay 2-compatible speakers as well as your home theater speakers to create the ultimate home music experience.

Apple TV goes beyond entertainment to help deliver on Apple’s vision of the smart home. Since Apple TV is always at home, it’s perfectly suited to act as a home hub for all of your HomeKit accessories, enabling remote access as well as automated control (e.g., automatically turning on the lights at sunset).

5 Comments:

  1. I’m a thoroughbred Apple junkie and am watching the special event keynote as I type this. With our abysmal internet speeds (average 3.5 – 7.9 Mbps in a suburb just 10 minutes north of Perth with no NBN scheduled), the new AppleTV has nothing for me. I do use the hell out of my last gen model though.

  2. Apple TV combined with Plex is the most used device in my house. Currently have 3 Apple TVs and will 100% be getting the 4K version the day it is released. Have been waiting for this! This is the upgrade Apple TV should have had last time.

    I know it’s only just been announced but I wonder how long it will take for Stan to release their 4K app for Apple TV

  3. I cant say I am all that impressed with earlier versions of Apple TV, the process of using passwords to access free apps is a particular annoyance to me, the whole set-up feels like a commercial impost so that Apple do not miss out on a single dollar profit. We will have to wait and see if these new 4K devices and a possible future Apple streaming service match it with their competitors to make these expensive devices more attractive, especially with an alleged OLED Apple television being rumoured.

  4. Hmmm… it’s not exactly “cat amongst the pigeons” in specs, services, or pricing, is it?

    That said, even at ~AU$250 it’s still the only name-brand box that covers all the FTA streaming/catchup services (for what that’s worth) & doesn’t require a paid subscription (looking at you, Telstra & Fetch…)

    The limitations – no USB, no HE-AACv2 audio, etc – are a bit much for me though…

    • The only thing you need to pay for Fetch TV is a $1 activation fee if your internet provider is not a Fetch TV one and you are up and going. I use all the FTA catch-up services via Fetch TV and it costs me nothing, yes I can pay a $1 monthly fee and get to watch movies (30 pre-selected ones that updates weekly) or subscribe to one of the $6 p/m STV services (or $20 p/m for all of them 50 or so channels). Not having any of those packages in no way affects my use of the FTA catch-up services and as for Apple TV it’s still the same that you can rent or buy latest release Movies and TV Shows via Fetch TV in just the same way (how I’m watching Suits for one).

      The only catch-up services you miss out on are the ones that are part of the PTV service, exactly as it is with Foxtel, which to me is reasonable. Why should I get access to BBC First, UK TV, SyFy, Universal and etc., if I’m not…

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