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Block threat tops Nine’s week

Ratings: It was a lesson in how clever promos can help a network to win the week.

Early week interest in a couple supposedly being thrown “off The Block” saw its number skyrocket last week -as high as 1.71m- helping Nine to win the week.

In the end the expulsion never happened, it was a threat only (which producer Julian Cress made clear right here in August). Seven chomped away at Nine’s lead, notably with AFL at week’s end, but it wasn’t enough for a win. At least not until Timeshifted numbers are forthcoming.

TEN enjoyed a lift thanks to two night of The Bachelor concluding, partly making up for Australian Survivor’s under-performing. Gruen was back with a splash for ABC, their top-rating show of the week, while railways still rule on SBS.

Network:
Nine: 30.0
Seven: 29.3
TEN: 17.3
ABC: 16.4
SBS: 7.0

Primary channel:
Nine: 22.8
Seven: 19.7
TEN: 12.2
ABC: 11.2
SBS: 4.9

Multichannels:
7mate: 3.8
7TWO: 3.3
ABC2: 3.2
9GO!: 3.1
ONE: 2.8
7flix: 2.5
ELEVEN: 2.3
9GEM: 2.2
9Life: 1.8
ABC NEWS: 1.4
SBS VICELAND: 1.1
SBS Food Network: 0.8
ABC ME: 0.6
NITV: 0.2

Nine easily won the demos 16-39, 18-49 and 25-54.

Nine won Sunday, Monday, Tuesday & Wednesday. Seven scored Thursday, Friday and Saturday. ABC bettered TEN on Monday & Saturday.

Seven won Melbourne, Adelaide and Perth. Nine took Sydney and Brisbane.

Best brands last week were:

Nine: The Block (Sun: 1.71m), Nine News (Sun: 1.42m), 60 Minutes (976,000) and This Time Next Year (816,000).

Seven: Little Big Shots (1.23m), Seven News (Sun: 1.07m), Seven’s AFL (1.02m) and Sunday Night (790,000).

TEN: The Bachelor (Final Decision: 1.11m), Have You Been Paying Attention? (736,000), Australian Survivor (604,000 simulcast) and The Project (7pm: 525,000).

ABC: Gruen (901,000), Four Corners (719,000), ABC News (Sun: 696,000) and Australian Story (685,000).

SBS: Great American Railroad Journeys (324,000), Gourmet Farmer (303,000), Insight (271,000) and Great British Railway Journeys (265,000).

2 Responses

  1. I hope there is some rebound ratings pain in store for Nine, especially as it seems that the couple who were on the brink of elimination were then miraculously helped back to the top of the ladder. Surely fans must want to send a message about the false promos?

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